With Samsung having already issued a public statement following the $1 billion verdict against the company in its patent and trade dress dispute with Apple, the company has now published its internal memo to employees about the issue, noting that it will continue to fight on through all available means until it wins its case.

Certainly, we are very disappointed by the verdict at the US District Court for the Northern District of California (NDCA), and it is regrettable that the verdict has caused concern amongst our employees, as well as our loyal customers.

However, the judge’s final ruling remains, along with a number of other procedures. We will continue to do our utmost until our arguments have been accepted.

apple samsung logos
The statement also takes a direct stab at Apple in suggesting that it will be impossible to win the "hearts and minds of consumers" by focusing on patent law abuse rather than innovation, as it believes Apple has done.

History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation.

We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt.

Reuters also notes that Samsung has filed a motion seeking to overturn the preliminary injunction barring U.S. sales of its Galaxy Tab 10.1. Samsung argues that the jury found no infringement of the design patent cited in the injunction, and thus it is also seeking compensation for the effects of the injunction in requesting that Apple's $2.6 million bond be held. Apple will be arguing that the jury was incorrect in its ruling of non-infringement and that Judge Lucy Koh should overrule that decision.

Top Rated Comments

GeekLawyer Avatar
161 months ago
What a farce. But, I suppose, what else could they say to their employees?

"Uhm, yes, we copied Apple and were caught red-handed. But don't worry, we have some nifty innovations of our own to bring to the market. We just need three years and several billion dollars in R&D investment first."
Score: 12 Votes (Like | Disagree)
nagromme Avatar
161 months ago
There are definitely some consumers who will side with Samsung here, simply because some people will always side against Apple in all matters and ask questions later. But very few, and mainly limited to Android supporters who refuse to look at the specifics of the case. Apple has ALREADY won the hearts and minds of consumers as a group. And in a month, most people won’t even remember this case the way we tech-heads might.

And there are many consumers who don’t realize that (last I saw (http://www.appleinsider.com/articles/10/11/29/as_worlds_most_sued_tech_company_apple_is_forced_to_lawyer_up.html)—new data would be welcome) Apple gets sued more than they sue others, that some suits actually have merits (this one was not about “rectangles”) and that Apple can hardly decide to be the one device maker that rolls over and won’t use the legal system.

But I’m not sure there are any consumers who would see Samsung copying Apple as an example of “innovation,” and who’d want to fight for LESS variety and choice in the market!

To look at the phone and tablet market today—ALL of which, from Android to Microsoft, was inspired by Apple’s revolution and would not be as it is without Apple—and then say Apple’s not an innovator but Samsung/Android are, is just blatantly absurd. (But Microsoft has taken Apple’s path and done something original with it—proof it can be done!)
Score: 11 Votes (Like | Disagree)
nick_elt Avatar
161 months ago
They should try them in a saudi court. Then chop their hands off for stealing.
Score: 6 Votes (Like | Disagree)
pubwvj Avatar
161 months ago
They're both the same idea: you look at your competition to improve your own products.

There is a big difference between looking at other products on the market and copying to such a detail that the products appear identical to consumers which creates confusion in the market place.
Score: 5 Votes (Like | Disagree)
bonaccij Avatar
161 months ago
There are definitely some consumers who will side with Samsung here, simply because some people will always side against Apple in all matters and ask questions later. But very few, and mainly limited to Android supporters who refuse to look at the specifics of the case. Apple has ALREADY won the hearts and minds of consumers as a group. And in a month, most people won’t even remember this case the way we tech-heads might.

And there are many consumers who don’t realize that (last I saw (http://www.appleinsider.com/articles/10/11/29/as_worlds_most_sued_tech_company_apple_is_forced_to_lawyer_up.html)—new data would be welcome) Apple gets sued more than they sue others, that some suits actually have merits (this one was not about “rectangles”) and that Apple can hardly decide to be the one device maker that rolls over and won’t use the legal system.

But I’m not sure there are any consumers who would see Samsung copying Apple as an example of “innovation,” and who’d want to fight for LESS variety and choice in the market!

To look at the phone and tablet market today—ALL of which, from Android to Microsoft, was inspired by Apple’s revolution and would not be as it is without Apple—and then say Apple’s not an innovator but Samsung/Android are, is just blatantly absurd. (But Microsoft has taken Apple’s path and done something original with it—proof it can be done!)

And to add to that - Microsoft's willingness to license certain Apple IP in order to continue innovation in the tablet arena speaks mountains as how valid Apple's IP actually is. It would be difficult to argue with anyone who had actually followed the case and read the evidence as presented that the jury should have or could have decided any other way.
Score: 5 Votes (Like | Disagree)
randomnut Avatar
161 months ago
"We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt."

Err that document where Samsung shamelessly detailed every little aspect of iOS they wanted to copy because theirs was completely insufficient basically meant its curtains for any of ther arguments.

So then Samsung given you have been found by your own documents to be ripping others off, who exactly is innovating then?
Score: 5 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...