With Samsung having already issued a public statement following the $1 billion verdict against the company in its patent and trade dress dispute with Apple, the company has now published its internal memo to employees about the issue, noting that it will continue to fight on through all available means until it wins its case.

Certainly, we are very disappointed by the verdict at the US District Court for the Northern District of California (NDCA), and it is regrettable that the verdict has caused concern amongst our employees, as well as our loyal customers.

However, the judge’s final ruling remains, along with a number of other procedures. We will continue to do our utmost until our arguments have been accepted.

apple samsung logos
The statement also takes a direct stab at Apple in suggesting that it will be impossible to win the "hearts and minds of consumers" by focusing on patent law abuse rather than innovation, as it believes Apple has done.

History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation.

We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt.

Reuters also notes that Samsung has filed a motion seeking to overturn the preliminary injunction barring U.S. sales of its Galaxy Tab 10.1. Samsung argues that the jury found no infringement of the design patent cited in the injunction, and thus it is also seeking compensation for the effects of the injunction in requesting that Apple's $2.6 million bond be held. Apple will be arguing that the jury was incorrect in its ruling of non-infringement and that Judge Lucy Koh should overrule that decision.

Top Rated Comments

GeekLawyer Avatar
173 months ago
What a farce. But, I suppose, what else could they say to their employees?

"Uhm, yes, we copied Apple and were caught red-handed. But don't worry, we have some nifty innovations of our own to bring to the market. We just need three years and several billion dollars in R&D investment first."
Score: 12 Votes (Like | Disagree)
nagromme Avatar
173 months ago
There are definitely some consumers who will side with Samsung here, simply because some people will always side against Apple in all matters and ask questions later. But very few, and mainly limited to Android supporters who refuse to look at the specifics of the case. Apple has ALREADY won the hearts and minds of consumers as a group. And in a month, most people won’t even remember this case the way we tech-heads might.

And there are many consumers who don’t realize that (last I saw (http://www.appleinsider.com/articles/10/11/29/as_worlds_most_sued_tech_company_apple_is_forced_to_lawyer_up.html)—new data would be welcome) Apple gets sued more than they sue others, that some suits actually have merits (this one was not about “rectangles”) and that Apple can hardly decide to be the one device maker that rolls over and won’t use the legal system.

But I’m not sure there are any consumers who would see Samsung copying Apple as an example of “innovation,” and who’d want to fight for LESS variety and choice in the market!

To look at the phone and tablet market today—ALL of which, from Android to Microsoft, was inspired by Apple’s revolution and would not be as it is without Apple—and then say Apple’s not an innovator but Samsung/Android are, is just blatantly absurd. (But Microsoft has taken Apple’s path and done something original with it—proof it can be done!)
Score: 11 Votes (Like | Disagree)
nick_elt Avatar
173 months ago
They should try them in a saudi court. Then chop their hands off for stealing.
Score: 6 Votes (Like | Disagree)
pubwvj Avatar
173 months ago
They're both the same idea: you look at your competition to improve your own products.

There is a big difference between looking at other products on the market and copying to such a detail that the products appear identical to consumers which creates confusion in the market place.
Score: 5 Votes (Like | Disagree)
bonaccij Avatar
173 months ago
There are definitely some consumers who will side with Samsung here, simply because some people will always side against Apple in all matters and ask questions later. But very few, and mainly limited to Android supporters who refuse to look at the specifics of the case. Apple has ALREADY won the hearts and minds of consumers as a group. And in a month, most people won’t even remember this case the way we tech-heads might.

And there are many consumers who don’t realize that (last I saw (http://www.appleinsider.com/articles/10/11/29/as_worlds_most_sued_tech_company_apple_is_forced_to_lawyer_up.html)—new data would be welcome) Apple gets sued more than they sue others, that some suits actually have merits (this one was not about “rectangles”) and that Apple can hardly decide to be the one device maker that rolls over and won’t use the legal system.

But I’m not sure there are any consumers who would see Samsung copying Apple as an example of “innovation,” and who’d want to fight for LESS variety and choice in the market!

To look at the phone and tablet market today—ALL of which, from Android to Microsoft, was inspired by Apple’s revolution and would not be as it is without Apple—and then say Apple’s not an innovator but Samsung/Android are, is just blatantly absurd. (But Microsoft has taken Apple’s path and done something original with it—proof it can be done!)

And to add to that - Microsoft's willingness to license certain Apple IP in order to continue innovation in the tablet arena speaks mountains as how valid Apple's IP actually is. It would be difficult to argue with anyone who had actually followed the case and read the evidence as presented that the jury should have or could have decided any other way.
Score: 5 Votes (Like | Disagree)
randomnut Avatar
173 months ago
"We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt."

Err that document where Samsung shamelessly detailed every little aspect of iOS they wanted to copy because theirs was completely insufficient basically meant its curtains for any of ther arguments.

So then Samsung given you have been found by your own documents to be ripping others off, who exactly is innovating then?
Score: 5 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...