Facebook's Team of Former Apple Engineers Focused on Improving iOS App

Last month, The New York Times reported that Facebook has been working on a major overhaul of its iOS app, seeking to improve performance by transitioning from the current HTML5-based app to a native Objective-C one. At the time, Facebook was said to be releasing the app the following month.

facebook iphone screenshots
Facebook's current iPhone app

Bloomberg now follows up with a more extensive report looking at Facebook's mobile efforts, which reportedly include work with HTC on a Facebook smartphone targeted for mid-2013. That effort has been previously disclosed, with the company reportedly having hired former Apple engineers to drive the project.

Today's report indicates that this team of former Apple engineers has actually been focused primarily on the iOS app rebuild, although the company's timeline appears to be a bit longer than suggested last month.

This team from Apple has been primarily focused on rebuilding Facebook’s iPhone application, which has been criticized by users for being slow. An initial release could be announced within a couple of months, with another broader overhaul of the iPhone app coming next near, one person said.

Facebook's team of former Apple employees includes Mike Matas and Kimon Tsinteris, two iOS interface designers who left the company to start digital publishing company Push Pop Press, which Facebook acquired last year.

Former Apple staff hired by Facebook to work on mobile are: Greg Novick, who helped develop the touch-screen user interface; Tim Omernick and Chris Tremblay, who also worked on the device’s software; and Scott Goodson, who helped create the stock-market application, according to people with knowledge of the hires.

Facebook founder Mark Zuckerberg has acknowledged that transitioning to mobile devices is among the most difficult tasks for the company, given the differences in user experiences between mobile and desktop. While the company has embraced mobile with apps for iOS and Android, it is still seeking ways to improve the user experience on those devices and bring new features to those platforms.

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple Card iPhone 16 Pro Feature

Visa and American Express Vying to Win Apple Card Deal in 'Fierce' Fight

Tuesday April 1, 2025 1:50 pm PDT by
Visa wants to pay Apple approximately $100 million to be the new payment network for the Apple Card, reports The Wall Street Journal. As of right now, the Apple Card is on the Mastercard payment network, but that is set to change because Apple is ending its partnership with Goldman Sachs. Both American Express and Visa are vying to replace Mastercard as Apple's card services provider, while...

Top Rated Comments

mms13 Avatar
166 months ago
Good, because the Facebook app is truly awful.
Score: 32 Votes (Like | Disagree)
bushido Avatar
166 months ago
i cannot believe that the iPad app still has no timeline. how hard could it be ... the app itself is basically just the mobile web page anyway
Score: 14 Votes (Like | Disagree)
Apollo231 Avatar
166 months ago
Facebook has a history of saying that something will be done 'soon' and then it ends up being up to a year when it actually happens!
Score: 11 Votes (Like | Disagree)
palmerc2 Avatar
166 months ago
First order of business: allow me to copy the text in posts.

Second order of business: add a "share" button.

That is all
Score: 10 Votes (Like | Disagree)
sbrhwkp3 Avatar
166 months ago
Long overdue, Zuck.
Score: 6 Votes (Like | Disagree)
BornAgainApple Avatar
166 months ago
This update can't come soon enough. I normally wouldn't give a damn about Facebook, but as a parent, it really comes in handy with communicating with other parents in the community. The app is so bad that I resort to using the mobile version in Safari.
Score: 4 Votes (Like | Disagree)