Soho hero 2x
Apple closed the Apple Store SoHo, New York City's first Apple Retail Store, late last year for a renovation and expansion into the space formerly occupied by a United States Post Office.

SoHo has grown significantly, gaining sales space for twice as many products, a new theater with extra seating for special events and workshops, NYC's first business-focused Briefing Room, and a much larger Genius Bar.

The store, located at 103 Prince Street, will reopen Saturday, July 14th at 9AM. The first 3,000 visitors will receive commemorative t-shirts.

Top Rated Comments

bluespark Avatar
162 months ago


I only read articles I am interested in. I couldn't give a hoot about an Apple shop in New York. The idea of an Apple shop in Soho in London was interesting.

I wouldn't have looked at the article if the title wasn't misleading.

Protip : There is more to the world than America.

The fact that the title didn't mention New York doesn't make it misleading, because New York does in fact contain the store to which the article refers. And while you might prefer that the title provide additional information, it does contain a fairly obvious clue -- the "H" in "SoHo" is capitalized. That capitalization is obligatory when referring to the New York neighborhood and discouraged when referring to the London neighborhood. In addition, this site previously has reported on the Temporary closing of the SoHo Apple Store, so a reference to the "reopening" provides an additional clue to regular MacRumors readers.

Your statement that "[t]here is more to the world than America" is rather misplaced since it is you who was arguing that an Apple Store in Soho (London) would have been "interesting," thereby implying that an Apple Store in SoHo (New York) was not. Perhaps you would do well to remember that there is more to the world than the U.K.
Score: 5 Votes (Like | Disagree)
spyguy10709 Avatar
162 months ago
Can this news article be changed to specify that it is Soho, New York, USA.

I assumed it was Soho, London


Apple closed the Apple Store SoHo (http://www.apple.com/retail/soho/), New York City's first Apple Retail Store, late last year (https://www.macrumors.com/2011/11/01/temporary-soho-retail-store-showcases-rustic-look/) for a renovation and expansion into the space formerly occupied by a United States Post Office.

SoHo has grown significantly, gaining sales space for twice as many products, a new theater with extra seating for special events and workshops, NYC's first business-focused Briefing Room (http://www.macstories.net/news/inside-an-apple-stores-briefing-room/), and a much larger Genius Bar.

The store, located at 103 Prince Street, will reopen Saturday, July 14th at 9AM. The first 3,000 visitors will receive commemorative t-shirts.

Article Link: Apple Store SoHo Reopens Saturday July 14th After Extensive Expansion (https://www.macrumors.com/2012/07/12/apple-store-soho-reopens-saturday-july-14thyeah-after-extensive-expansion/)


hmmm......
Score: 5 Votes (Like | Disagree)
olegandbuster25 Avatar
162 months ago
Hmmm nothing. It isn't in the title of the article or the thread.

so are you too illiterate to read the article?
Score: 2 Votes (Like | Disagree)
7709876 Avatar
162 months ago
Can this news article be changed to specify that it is Soho, New York, USA.

I assumed it was Soho, London
Score: 2 Votes (Like | Disagree)
kooskoos Avatar
162 months ago
SoHo YO!

Can this news article be changed to specify that it is Soho, New York, USA.

I assumed it was Soho, London

oh yeah-- totally! I remember when the Grand Central store opened and I completely thought they were talking about Grand Central in Munich Germany!!!

:apple::apple::apple::apple::apple:
alait.
:D
AppleYapple baby!
Score: 1 Votes (Like | Disagree)
cowpaintings Avatar
162 months ago
Hmmm nothing. It isn't in the title of the article or the thread.
OK. So you missed the 2 New York references. Please tell me where a "United States Post Office" exists in London.
Score: 1 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature Single Camera 2 Redux

Top 5 Apple Products to Look Forward to in 2025

Friday December 20, 2024 2:22 pm PST by
It's looking like 2025 is going to be an important year for Apple, with the company planning to revamp the iPhone, push further into smart home products, and improve Apple Intelligence. There are tons of new products rumored for 2025, including new iPhones, M4 Macs, a smart home command center, and much more. We've highlighted the top five Apple products that will have the biggest impact in...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...