Soho hero 2x
Apple closed the Apple Store SoHo, New York City's first Apple Retail Store, late last year for a renovation and expansion into the space formerly occupied by a United States Post Office.

SoHo has grown significantly, gaining sales space for twice as many products, a new theater with extra seating for special events and workshops, NYC's first business-focused Briefing Room, and a much larger Genius Bar.

The store, located at 103 Prince Street, will reopen Saturday, July 14th at 9AM. The first 3,000 visitors will receive commemorative t-shirts.

Top Rated Comments

bluespark Avatar
167 months ago


I only read articles I am interested in. I couldn't give a hoot about an Apple shop in New York. The idea of an Apple shop in Soho in London was interesting.

I wouldn't have looked at the article if the title wasn't misleading.

Protip : There is more to the world than America.

The fact that the title didn't mention New York doesn't make it misleading, because New York does in fact contain the store to which the article refers. And while you might prefer that the title provide additional information, it does contain a fairly obvious clue -- the "H" in "SoHo" is capitalized. That capitalization is obligatory when referring to the New York neighborhood and discouraged when referring to the London neighborhood. In addition, this site previously has reported on the Temporary closing of the SoHo Apple Store, so a reference to the "reopening" provides an additional clue to regular MacRumors readers.

Your statement that "[t]here is more to the world than America" is rather misplaced since it is you who was arguing that an Apple Store in Soho (London) would have been "interesting," thereby implying that an Apple Store in SoHo (New York) was not. Perhaps you would do well to remember that there is more to the world than the U.K.
Score: 5 Votes (Like | Disagree)
spyguy10709 Avatar
167 months ago
Can this news article be changed to specify that it is Soho, New York, USA.

I assumed it was Soho, London


Apple closed the Apple Store SoHo (http://www.apple.com/retail/soho/), New York City's first Apple Retail Store, late last year (https://www.macrumors.com/2011/11/01/temporary-soho-retail-store-showcases-rustic-look/) for a renovation and expansion into the space formerly occupied by a United States Post Office.

SoHo has grown significantly, gaining sales space for twice as many products, a new theater with extra seating for special events and workshops, NYC's first business-focused Briefing Room (http://www.macstories.net/news/inside-an-apple-stores-briefing-room/), and a much larger Genius Bar.

The store, located at 103 Prince Street, will reopen Saturday, July 14th at 9AM. The first 3,000 visitors will receive commemorative t-shirts.

Article Link: Apple Store SoHo Reopens Saturday July 14th After Extensive Expansion (https://www.macrumors.com/2012/07/12/apple-store-soho-reopens-saturday-july-14thyeah-after-extensive-expansion/)


hmmm......
Score: 5 Votes (Like | Disagree)
olegandbuster25 Avatar
167 months ago
Hmmm nothing. It isn't in the title of the article or the thread.

so are you too illiterate to read the article?
Score: 2 Votes (Like | Disagree)
7709876 Avatar
167 months ago
Can this news article be changed to specify that it is Soho, New York, USA.

I assumed it was Soho, London
Score: 2 Votes (Like | Disagree)
kooskoos Avatar
167 months ago
SoHo YO!

Can this news article be changed to specify that it is Soho, New York, USA.

I assumed it was Soho, London

oh yeah-- totally! I remember when the Grand Central store opened and I completely thought they were talking about Grand Central in Munich Germany!!!

:apple::apple::apple::apple::apple:
alait.
:D
AppleYapple baby!
Score: 1 Votes (Like | Disagree)
cowpaintings Avatar
167 months ago
Hmmm nothing. It isn't in the title of the article or the thread.
OK. So you missed the 2 New York references. Please tell me where a "United States Post Office" exists in London.
Score: 1 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...