Apple Deliberately Holding Back on Mobile Payment System

The Wall Street Journal profiles Apple's "go-slow" approach to mobile payments. In June, Apple announced the inclusion of a feature called Passbook to iOS 6. Passbook allows users to keep loyalty cards, tickets and coupons in one central app. Passbook, however, does not offer a full payment system which has been a rumored area of research for Apple.

iphone visa mobile payment

The Wall Street Journal reveals that this is a very deliberate decision from Apple:

Holding back in mobile payments was a deliberate strategy, the result of deep discussion last year. Some Apple engineers argued for a more-aggressive approach that would integrate payments more directly.

But Apple executives chose the go-slow approach for now. An Apple spokeswoman declined to comment on the decision-making process. Apple's head of world-wide marketing, Phil Schiller, in an interview last month, said that digital-wallet mobile-payment services are "all fighting over their piece of the pie, and we aren't doing that."

According to the Wall Street Journal's sources, a small group within Apple was reported to have been investigating a new service that would embed payment methods into the iPhone or even build a new payment network. Discussions reportedly included Apple facilitating payments with merchants and even all the way to the possibility of Apple to begin acting as a bank. Apple also considered simpler wallet app possibilities or working with existing middlemen and taking a small cut of each transaction.

Meanwhile, the Apple iPhone team had indeed explored NFC communications options in the next iPhone. Various concerns included impact on battery life, security, vendor adoption and customer satisfaction.

Ultimately, Passbook is said to be the current compromise while Apple presumably waits to see how the mobile payment market matures.

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...

Top Rated Comments

nagromme Avatar
162 months ago
John Gruber had some convincing podcast discussion of why he thinks Passbook may be a glimpse of a really big deal, a future plan that Apple is slowly and strategically building up:

http://muleradio.net/thetalkshow/6/

“Innovation” doesn’t automatically mean rushing ahead into the latest buzzword, succeed or fail. Apple’s style of innovation is more focused on doing a thing right than doing it rushed.

P.S. I have utterly no use for Passbook now. But if, SOME day, I can choose to no longer have a wallet, or even house keys (NFC!) I think I’ll appreciate that. Or even if I carry one “backup” ID card of some kind in case of hardware failure. Lugging my current stack of cards and cash and keys seems like something the future might not need....
Score: 11 Votes (Like | Disagree)
cvaldes Avatar
162 months ago
I'm actually glad to hear this. I want the next iPhone but am not yet comfortable with NFC technology. I'm sure there'd be an option to turn it off, but even so I'm a bit relieved they're not plunging in until more details have been ironed out.
The problem isn't the technology, security or even Apple. The real issue is that most of the industrialized world has yet to agree on a standard for NFC payments.

The Japanese and South Koreans have been using NFC contactless payment enabled cellphones since about 2005. There are no horror stories coming out of southeast Asia, so presumably they have implemented security correctly.

RFID and NFC payment systems have been around for quite a while here in the United States, but they are pretty limited. Most of the major public transit systems in large metropolitan areas have NFC rider cards. Here in the SF Bay Area, it's the Clipper Card which covers eight transit agencies. Additionally, there is FasTrak which is a statewide toll payment system; here in the Bay Area it mostly covers bridge tolls, however there are some express lane tolls it covers, both here in the SF Bay Area as well as Southern California.

Many credit card terminals in retail stores are also enabled for NFC contactless payments. Chase issues both Visa and Mastercard credit cards with PayPass NFC technology. Although no one uses it though.

It would be wonderful if my next phone could be used as a transit pass, it would remove one card from my wallet. That's actually how the "osaifu keitai" (literally "wallet phone") became popular in Japan; it acted as a Mobile Suica card for JR East, the biggest rail operator in metropolitan Tokyo.

Any hesitation by Americans about such a system is unfamiliarity or ignorance, not a problem with the technology which has been heavily used in a consumer environment for many years.

This is HIGHLY disappointing. Japan and other nations have been using NFC systems for a long time; vending machines, pay stations/check-outs, airlines - all used through NFC tech. If Apple is simply using an app that requires a barcode to be scanned as currently implemented this would be disappointing (many companies do not own the proper scanners).

Again, holding back on tech already available on other devices in order to "work out" the system (i.e. "how much money can we make off this from the banks and stores?")
Again, the problem lies with the lack of multi-national standard. American Express has recently removed NFC chips from their Blue credit card. My old one had the chip, the one recently issued does not.

In Japan, basically NTT DoCoMo said, "here is our system, end of discussion." Most readers here aren't really familiar with NTT DoCoMo, but they are *the* dominant mobile operator and were pretty close to being a monopoly for many years.

I should be pointed out that using the iPhone has a scannable electronic pass is not new. Several US-based airlines offer mobile boarding passes (I used this on American Airlines a couple of weeks ago).

This is an example of when typical competition between corporations actually does not help the consumer. We are years behind the Japanese (who introduced the wallet-phone in 2005) because dozens of companies are working on their own systems to hopefully grab a larger piece of the pie. Meanwhile, there is virtually no adoption since no merchant wants to invest heavily in a losing horse.

Undoubtedly American Express has invested millions in their now-dead NFC technology as well as their previous smart-chip card technology (I had one of those USB Blue Readers -- it provided zero benefits to me).
Score: 10 Votes (Like | Disagree)
pensoftware Avatar
162 months ago
I don't think they're not trying to be innovative... it's just that everyone's trying to do their own thing and to jump into such a balkanized market isn't in the best interest of Apple and their customers. Why try to start a NFC and have no stores try to adopt it because they already tried Google Wallet, or whatever?
Score: 7 Votes (Like | Disagree)
nuckinfutz Avatar
162 months ago
So much for being an innovative company...

Translated:

Apple didn't add what "I" think is important so I'm going to throw a tantrum.
Score: 6 Votes (Like | Disagree)
3282868 Avatar
162 months ago
This is HIGHLY disappointing. Japan and other nations have been using NFC systems for a long time; vending machines, pay stations/check-outs, airlines - all used through NFC tech. If Apple is simply using an app that requires a barcode to be scanned as currently implemented this would be disappointing (many companies do not own the proper scanners).

Again, holding back on tech already available on other devices in order to "work out" the system (i.e. "how much money can we make off this from the banks and stores?")
Score: 6 Votes (Like | Disagree)
Carlanga Avatar
162 months ago
NFC payments, only on the iPhone 5S :rolleyes:
Score: 6 Votes (Like | Disagree)