Skip to Content

Developer Evangelist Michael Jurewitz Leaving Apple for Black Pixel

by

Michael Jurewitz, a member of Apple's developer outreach team, announced today that he is leaving the company to join software developer and consultancy Black Pixel as a director and partner. Jurewitz, familiar to many developers as @jury on Twitter, provided developers with a conduit for feedback and communication with Apple.

Black Pixel
Writing on his personal website, "Jury" reflected on his seven years at Apple.

For the past seven years I have worked in Apple's Worldwide Developer Relations team helping OS X and iOS developers build the best apps in the world. Working closely with many of you in the developer community has been the highlight of my career. I have loved every minute of helping to answer your technical questions, providing technical, business, or design guidance, planning and visiting with so many of you at WWDC, traveling around the world to share the Tech Talks with you, fielding bug reports, or just being someone at Apple for you to talk to. You have challenged me, helped me grow, amazed me, and inspired me. The iOS and OS X developer community is one of the best in the world. I am very lucky to have had the opportunity to work with all of you and I am excited to join your ranks.

Black Pixel's Daniel Pasco has more about what Jurewitz's role at the firm will be.

Top Rated Comments

179 months ago
Wow. He will be missed in the dev forums.

And with all these people leaving somethings going on at One Infinite Loop.

The end is nigh...?

Ah yes, you two are geniuses.

It makes sense that he's leaving his position at Apple (which is clearly ending as a company soon) to then work on software that only runs on hardware that Apple releases.
Score: 13 Votes (Like | Disagree)
179 months ago
I try to not be an alamarist, but there's something going on.
Yeah, everybody's paying a lot more attention now, for some reason.


Reminds me of when we had all those mysterious "bird deaths" a couple years ago; people thought the world was ending because all these flocks of birds were mysteriously falling out of the sky, seems like every couple of days a news report came out.

Turns out that it wasn't actually happening more often than normal, just that people were paying attention to them more.

Those "bird deaths" are still happening worldwide, just as frequently as they were back then, it's just everybody moved on to worrying about different things.

Shall we compile a list of people who have recently left google? Samsung? HTC? Microsoft? Kraft Foods?
Score: 2 Votes (Like | Disagree)
179 months ago
I suppose there was a certain allure of working with the "man" who was Steve Jobs, even if it meant putting up with his obsessions. Now these same brilliant minds are working for the "company" that is Apple. In this environment, more basal motivations like wealth or prestige can become the motivation for enduring satisfaction. Many of the key personnel have acquired wealth from their hard work but may be seeking the recognition that comes from leaving their personal footprint on society. With personal fortunes and spectacular resumes, they are poised to pursue personal interests.

This is entirely supposition. And thankfully, there are still some who feel continuing the legacy of Apple is a supreme, worthwhile privilege.

I agree with you 100%. I'd even venture out say that some respected him and his genius so much that they delayed retirement until they absolutely had to leave because of illness or family issues. Now that Steve is gone, they're not as fearful of leaving and feeling like they disappointed him. Plus, they feel Apple is in good hands and that it's time for someone else to take the reins and spread the Apple spirit.
Score: 2 Votes (Like | Disagree)
179 months ago
The end is nigh...?

for your sanity.
Score: 2 Votes (Like | Disagree)
ShinySteelRobot Avatar
179 months ago
(I acknowledge this post is not directly related to Jurewitz Leaving's departure.)
With the lost of Serlet, "Avie" Tevanian (2003) and sadly Jobs, I don't think any of the core NeXT team that came to Apple in 1997 remain. This is the team who created OSX from NeXT that made the Mac what it is today.

Craig Federighi was a principal architect at NeXT (he wrote EOF, now called Core Data). He had left NeXT before the Apple purchase of NeXT, but Steve lured him to Apple afterward.
Score: 1 Votes (Like | Disagree)
Kwill Avatar
179 months ago
Living in the shadow of a genius

I try to not be an alamarist, but there's something going on.

I suppose there was a certain allure of working with the "man" who was Steve Jobs, even if it meant putting up with his obsessions. Now these same brilliant minds are working for the "company" that is Apple. In this environment, more basal motivations like wealth or prestige can become the motivation for enduring satisfaction. Many of the key personnel have acquired wealth from their hard work but may be seeking the recognition that comes from leaving their personal footprint on society. With personal fortunes and spectacular resumes, they are poised to pursue personal interests.

This is entirely supposition. And thankfully, there are still some who feel continuing the legacy of Apple is a supreme, worthwhile privilege.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
ios 26 4 yellow

Everything New in iOS 26.4 Beta 4

Monday March 9, 2026 3:50 pm PDT by
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes. New Emoji Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca,...
Apple MacBook Pro M4 hero

Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

Sunday March 8, 2026 8:05 am PDT by
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...