Michael Jurewitz, a member of Apple's developer outreach team, announced today that he is leaving the company to join software developer and consultancy Black Pixel as a director and partner. Jurewitz, familiar to many developers as @jury on Twitter, provided developers with a conduit for feedback and communication with Apple.

Black Pixel
Writing on his personal website, "Jury" reflected on his seven years at Apple.

For the past seven years I have worked in Apple's Worldwide Developer Relations team helping OS X and iOS developers build the best apps in the world. Working closely with many of you in the developer community has been the highlight of my career. I have loved every minute of helping to answer your technical questions, providing technical, business, or design guidance, planning and visiting with so many of you at WWDC, traveling around the world to share the Tech Talks with you, fielding bug reports, or just being someone at Apple for you to talk to. You have challenged me, helped me grow, amazed me, and inspired me. The iOS and OS X developer community is one of the best in the world. I am very lucky to have had the opportunity to work with all of you and I am excited to join your ranks.

Black Pixel's Daniel Pasco has more about what Jurewitz's role at the firm will be.

Top Rated Comments

Matthew Yohe Avatar
177 months ago
Wow. He will be missed in the dev forums.

And with all these people leaving somethings going on at One Infinite Loop.

The end is nigh...?

Ah yes, you two are geniuses.

It makes sense that he's leaving his position at Apple (which is clearly ending as a company soon) to then work on software that only runs on hardware that Apple releases.
Score: 13 Votes (Like | Disagree)
CausticPuppy Avatar
177 months ago
I try to not be an alamarist, but there's something going on.
Yeah, everybody's paying a lot more attention now, for some reason.


Reminds me of when we had all those mysterious "bird deaths" a couple years ago; people thought the world was ending because all these flocks of birds were mysteriously falling out of the sky, seems like every couple of days a news report came out.

Turns out that it wasn't actually happening more often than normal, just that people were paying attention to them more.

Those "bird deaths" are still happening worldwide, just as frequently as they were back then, it's just everybody moved on to worrying about different things.

Shall we compile a list of people who have recently left google? Samsung? HTC? Microsoft? Kraft Foods?
Score: 2 Votes (Like | Disagree)
MarkMS Avatar
177 months ago
I suppose there was a certain allure of working with the "man" who was Steve Jobs, even if it meant putting up with his obsessions. Now these same brilliant minds are working for the "company" that is Apple. In this environment, more basal motivations like wealth or prestige can become the motivation for enduring satisfaction. Many of the key personnel have acquired wealth from their hard work but may be seeking the recognition that comes from leaving their personal footprint on society. With personal fortunes and spectacular resumes, they are poised to pursue personal interests.

This is entirely supposition. And thankfully, there are still some who feel continuing the legacy of Apple is a supreme, worthwhile privilege.

I agree with you 100%. I'd even venture out say that some respected him and his genius so much that they delayed retirement until they absolutely had to leave because of illness or family issues. Now that Steve is gone, they're not as fearful of leaving and feeling like they disappointed him. Plus, they feel Apple is in good hands and that it's time for someone else to take the reins and spread the Apple spirit.
Score: 2 Votes (Like | Disagree)
Over The Hill Avatar
177 months ago
The end is nigh...?

for your sanity.
Score: 2 Votes (Like | Disagree)
ShinySteelRobot Avatar
177 months ago
(I acknowledge this post is not directly related to Jurewitz Leaving's departure.)
With the lost of Serlet, "Avie" Tevanian (2003) and sadly Jobs, I don't think any of the core NeXT team that came to Apple in 1997 remain. This is the team who created OSX from NeXT that made the Mac what it is today.

Craig Federighi was a principal architect at NeXT (he wrote EOF, now called Core Data). He had left NeXT before the Apple purchase of NeXT, but Steve lured him to Apple afterward.
Score: 1 Votes (Like | Disagree)
Kwill Avatar
177 months ago
Living in the shadow of a genius

I try to not be an alamarist, but there's something going on.

I suppose there was a certain allure of working with the "man" who was Steve Jobs, even if it meant putting up with his obsessions. Now these same brilliant minds are working for the "company" that is Apple. In this environment, more basal motivations like wealth or prestige can become the motivation for enduring satisfaction. Many of the key personnel have acquired wealth from their hard work but may be seeking the recognition that comes from leaving their personal footprint on society. With personal fortunes and spectacular resumes, they are poised to pursue personal interests.

This is entirely supposition. And thankfully, there are still some who feel continuing the legacy of Apple is a supreme, worthwhile privilege.
Score: 1 Votes (Like | Disagree)

Popular Stories

imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Second Generation AirTag Feature

Apple Unveils New AirTag With Longer Range, Louder Speaker, and More

Monday January 26, 2026 6:07 am PST by
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker. For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com. The new...
Apple Logo Spotlight

Apple to Launch These 20+ Products This Year

Sunday January 25, 2026 6:02 pm PST by
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months. Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...
M5 MacBook Pro

Apple Reportedly Aiming to Upgrade the MacBook Pro Twice This Year

Sunday January 25, 2026 11:46 am PST by
Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year. First up...