Apple iPhone No Longer Verizon's Bestselling Smartphone? [Update]

141852 Verizon logo 300
Fortune reports that Apple's iPhone has dropped from the top selling smartphone position in Verizon retail stores for the first time since the carrier started selling the device. The news comes by way of a research note from William Blair's Anil Doradla.

Doradla attributes the iPhone's fall from grace less to the usual slowdown in advance of a new model than to Verizon's aggressive marketing of competing 4G devices, particularly Motorola's Droid RAZR MAXX, which the carrier is selling for $299 with a 2-year contract.

The results are based on "channel checks" from the April-May-June quarter of 2012. The iPhone was reportedly dethroned by the Motorola Droid RAZR MAXX, but remains in the number two spot ahead of the Samsung Galaxy Nexus.

Verizon first started carrying the iPhone in February 2011. Verizon benefited from pent up demand at launch and the subsequent launch of the iPhone 4S in October of that same year. The iPhone 4S is now 8 months since it's release with rumors that the next generation iPhone will launch this fall.

Update: A separate analyst claims that the iPhone 4S remains the top selling smarpthone at Verizon.

But that's not the case, according to Walkley, who said while the latest Razr is "gaining ground," it "hasn't caught iPhone." His own research has found the iPhone 4S as the top selling smartphone at Verizon, as well as AT&T and Sprint, for the entirety of 2012 thus far.

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...

Top Rated Comments

Roessnakhan Avatar
162 months ago
With the Droid RAZR MAXX both having LTE and amazing battery life, that's no surprise.
Score: 20 Votes (Like | Disagree)
Val-kyrie Avatar
162 months ago
Not Surprising

Our local Verizon store didn't even mention the iPhone when I went into the store to sign up for a plan; in fact, I had to ask them about the iPhone because they were only pushing Droids.

[Edit: There wasn't even an iPhone on display in the store.]
Score: 15 Votes (Like | Disagree)
SprodeBoy Avatar
162 months ago
I see this as good news. Sure I prefer Apple over everything else in the terms of smartphones but competition is always good and will keep Apple on its feet trying to make the next great thing.
Score: 13 Votes (Like | Disagree)
MACdaddy859 Avatar
162 months ago
Perhaps if Apple updated their extremely outdated phone every once in a while...

Go ahead and give me a thumbs down, it's true. Apple is seriously dragging their feet with the iPhone. The 4S was an abomination. I mean come on, im using an iPhone 4 that i purchased in June 2010 the day it came out. I have it jailbroken and running siri, there's no real difference between my 2 year old phone and apple's most up to date phone. It's pathetic, and no i don't consider a bump in processor speed to be a major update. In addition to that, the screen IS too damn small whether you want to admit it or not. If the new iphone isn't significantly improved and changed, im going android. And this is coming from an apple fanboy.

I agree with you man. Thumbs up
Score: 11 Votes (Like | Disagree)
scotty321 Avatar
162 months ago
1. Um, Verizon salespeople are TRAINED to NOT LET ANY CUSTOMERS WALK OUT THE DOOR WITH an iPhone. Have any of you actually tried to walk into a Verizon store and purchase an iPhone? It is IMPOSSIBLE. I've tried it on 8 occasions, and Fortune Magazine documents this as well. It is IMPOSSIBLE to do so. Go ahead... I DARE YOU to walk into a Verizon store and try to purchase an iPhone.
2. Furthermore, Verizon salespeople make $75 commission on every NON-iPhone that they sell, but they only make a $5 commission on every iPhone they sell.
3. Verizon salespeople are BERATED by their managers and given WARNINGS if they sell an iPhone.

So it makes perfect sense that the iPhone isn't their best-selling device. This has been Verizon's plan all along.

WHY?

Because once people love the iPhone, they are loyal to the phone and not the carrier. The iPhone relegates Verizon to the dumb pipe that they are, and they don't like that one bit.
Score: 10 Votes (Like | Disagree)
carbonrain Avatar
162 months ago
"The news comes by way of a research note from William Blair's Anil Doradla."

Anil Doradla... ...is an anagram for All Android... something's fishy...
Score: 9 Votes (Like | Disagree)