Microsoft Makes Xbox-Centered Living Room Push with SmartGlass Wireless Streaming and More

Microsoft today made a series of announcements at E3 revealing a major push into the living room with the Xbox 360 as the focal point. Among the most interesting announcements for Apple users is "SmartGlass", a new wireless technology that is essentially a two-way Airplay-like standard that allows users to push content from their mobile devices to their TVs via the Xbox but also allows mobile devices to act as second screens for content being displayed on TV from an Xbox. Engadget reports:

SmartGlass brings AirPlay-style wireless technology to Xbox and Windows 8 by letting you send video from your tablet or phone to your TV. It then turns that second screen into an information window giving you data of the content you're watching. Plus, it updates the info on your mobile device as the content on the TV changes. The app also enables peripheral controls for games you're playing -- so you can scroll through different plays on your tablet while playing Madden on your big screen, for example.

The SmartGlass companion app will be available this fall on a variety of platforms, including iOS, Android, Windows Phone, and Windows 8 for tablets.

xbox smartglass
Tablet serving as "second screen" using SmartGlass app (Source: Engadget)

The SmartGlass app will arrive alongside a significant increase in the amount of content accessible through the Xbox 360, with Microsoft making a number of other announcements including a version of Internet Explorer for Xbox, a new Xbox Music streaming service, and access to streaming sports services such as WatchESPN, and live streams from the NBA and NHL. Enhancements to Kinect controls will allow for voice control of Bing searches and Internet Explorer, as well as a new partnership with Nike+ for training games on the Xbox 360.

Apple has of course been working on the Apple TV as its "hobby" focused on the living room, ramping up the device's capabilities to include AirPlay and a number of content services such as Netflix, Major League Baseball, NBA League Pass, and NHL GameCenter Live. The company has been expected to make an even more significant push into the living room with a full-fledged television set integrated with the iTunes Store, iCloud, and other services, although Apple's exact plans and timing remain unknown.

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
prioritize notifications ios 18 4

Everything New in iOS 18.4 Beta 1

Friday February 21, 2025 1:08 pm PST by
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions. Subscribe to the MacRumors YouTube channel for more videos. Priority Notifications - Apple Intelligence There is a new Priority Notifications feature that can show you your most...
ios 18 4 ambient music

iOS 18.4 Adds New Ambient Music Feature

Friday February 21, 2025 11:06 am PST by
In iOS 18.4, there's a new Ambient Music option that can be added to Control Center. There are four different sound categories, including Sleep, Chill, Productivity, and Wellbeing. Each category can be added to Control Center separately, and tapping one plays a random selection of sounds or music from that particular category. You can't choose what's playing from Control Center, but if...
iPhone 16e Feature

Apple Denies Speculation Surrounding iPhone 16e's Lack of MagSafe

Friday February 21, 2025 8:01 am PST by
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld. Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...

Top Rated Comments

burnside Avatar
166 months ago
..."Mac"...rumors...???:confused:

So, we stick a tiny blurb about Apple TV in here and it becomes worthy of a front page post on MR? I'm so confused.

I know you are. Let me help you out:

"The SmartGlass companion app will be available this fall on a variety of platforms, including iOS, Android, Windows Phone, and Windows 8 for tablets."
Score: 75 Votes (Like | Disagree)
WestonHarvey1 Avatar
166 months ago
..."Mac"...rumors...???:confused:

So, we stick a tiny blurb about Apple TV in here and it becomes worthy of a front page post on MR? I'm so confused.

It competes in the same arena with Apple's products, and is therefore relevant. What use is it to live in an Apple vacuum and make yourself willfully ignorant of competing products?

But, this has all been said before about everything else, Android, et al... Feel free to vote me down.
Score: 65 Votes (Like | Disagree)
Dr McKay Avatar
166 months ago
Microsoft, always one step behind the Apple. But it's great, I'm happy for PC users to have the same options as Mac users.
Not trying to be rude, just plain curiosity, did you read the article? This isnt just "PC Users can have an Airplay rip-off" This allows anyone to stream media to their Xbox's from any device, platform independent.
Score: 27 Votes (Like | Disagree)
ayala421 Avatar
166 months ago
Nice...makes me wonder WTF Sony has been doing for the last 5 years with the PS3.

PS3 is so far behind 360 at this point.
Score: 22 Votes (Like | Disagree)
Dr McKay Avatar
166 months ago
The SmartGlass companion app will be available this fall on a variety of platforms, including iOS, Android, Windows Phone, and Windows 8 for tablets.
Kudos to Microsoft to make this for existing platforms, especially rival ones.


Worst Microsoft E3 ever. They don't care about video games anymore! All they did was show off a few multiplatforms and then focus on kinect, fitness, this, internet explorer, xbox music, usher performance, and probably other stuff (I stopped watching.)
Well studies on usage from Microsoft have shown that 50% of consoles are used for purposes other than gaming, particularly streaming media.
Score: 22 Votes (Like | Disagree)
alent1234 Avatar
166 months ago
Watch, in a few weeks Apple will have something like this in their stores.

except apple's version will only work on Mac's and iOS. MS is smart to appeal to the entire market

and they are pulling a nice Siri on google with this
Score: 20 Votes (Like | Disagree)