Apple in Talks to Bring 'WatchESPN' App to Apple TV

watchespn iconBloomberg briefly reports that Apple and Disney are in talks to bring sports network ESPN's WatchESPN application [App Store] to the Apple TV set-top box.

ESPN subscribers with AppleTV would gain access to the network’s Internet service on their TV sets. [Sean] Bratches, the network’s executive vice president of affiliate and advertising sales, spoke in an interview today.

The brief report doesn't specify exactly how access to the WatchESPN functionality on the Apple TV would work, but currently customers of a number of cable and Internet companies have varying levels of access to the app's content on iOS and other platforms, which includes nearly all of ESPN's live broadcasts including online-only ESPN3 content.

Currently, cable subscribers through Comcast, Time Warner, Verizon FiOS, and Bright House have full access to WatchESPN content, while subscribers on a host of other Internet services can receive access to the ESPN3 content through the app.

espnairplay
WatchESPN being sent to Apple TV via AirPlay

iOS device users who are eligible to access WatchESPN content can currently send the content to an Apple TV via AirPlay, but including the app directly on the Apple TV would streamline that process.

Update: Bloomberg has expanded its article with additional comments from Bratches:

“We’re a platform-agnostic content company,” Bratches, the network’s executive vice president of affiliate and advertising sales, said today in an interview. “To the extent that in the future there’s an opportunity with Apple to authenticate through the pay-TV food chain as we’re doing with Microsoft, that’s something that we will participate in.”

Update 2: Bloomberg has updated its article once again, citing comments from an ESPN spokesperson backtracking from Bratches' statements by noting that there are no active talks with Apple underway.

No deal is imminent with Apple, said Amy Phillips, a spokeswoman for Bristol, Connecticut-based ESPN.

“We’re not having conversations with Apple about authenticating WatchESPN,” Phillips said.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

election results 2024 live activities

Track 2024 U.S. Election Results Live on Your iPhone Lock Screen

Tuesday November 5, 2024 5:02 am PST by
Apple News is providing Live Activities support for the 2024 U.S. presidential election, allowing iPhone and iPad users to track electoral results in real time directly from their Lock Screen. The feature is rolling out for U.S. users over the course of Election Day, November 5, providing continuous updates of the electoral count. So if you're interested, you don't need to repeatedly check...
ios 18 2 chatgpt plus

iOS 18.2 Beta 2 Shows Siri ChatGPT Limit, Offers 'Plus' Upgrade Option

Monday November 4, 2024 10:54 am PST by
With the second beta of iOS 18.2 that's available for developers today, Apple has further fleshed out the ChatGPT integration that's available with Siri. In the Settings app, there's now a section that shows the ChatGPT daily limit, and offers an option to upgrade to the paid ChatGPT Plus plan. The beta includes an Advanced Capabilities section with a "Daily Limit" reading that shows up as...
Generic iOS 18

Everything New in iOS 18.2 Beta 2

Monday November 4, 2024 12:34 pm PST by
Apple today seeded the second betas of upcoming iOS 18.2 and iPadOS 18.2 updates to developers, and Apple is continuing to refine the Apple Intelligence capabilities. There are also a handful of smaller features that are worth knowing about. Find My Find My has a new option to Share Item Location with an "airline or trusted person" that can help you locate something that you've misplaced....
iCloud General Feature

Here's What's New in Apple's Updated iCloud Terms and Conditions Taking Effect Next Week

Friday September 13, 2024 7:39 am PDT by
Apple has started notifying users about an upcoming revision to its iCloud Terms and Conditions, which takes effect on Monday, September 16. We compared the text of the upcoming iCloud Terms and Conditions with the current U.S. version from September 18, 2023 and identified four key changes: "Apple ID" references have been changed to "Apple Account" throughout. iCloud users must agree to ...
New Things Your iPhone Can Do in iOS 18

10 New Things Your iPhone Can Do in iOS 18.2

Thursday October 31, 2024 9:42 am PDT by
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well. ...
ipads early bf deals

The Best Early Black Friday iPad Deals

Tuesday November 5, 2024 7:02 am PST by
Black Friday is still a few weeks away, but you can already find great prices on numerous iPads, including the 9th generation iPad, 10th generation iPad, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Of course, there is a chance that ...
M4 M4 Pro vs M4 Max Feature

When to Expect New M4 MacBook Air, Mac Studio, and Mac Pro Models

Monday November 4, 2024 2:36 am PST by
Apple's fall 2024 Mac announcements have included new iMac, Mac mini, and MacBook Pro models, all of which debuted with variants of Apple's M4 chip. Apple intends to update the rest of its Mac lineup with M4 series processors over the next 12 months, which will make it the first time that Apple has used the same chip generation across all of its Macs. This means we can expect new M4...

Top Rated Comments

Diode Avatar
163 months ago
How about just an app store so users could choose what "channels" they want?
Score: 17 Votes (Like | Disagree)
BeyondtheTech Avatar
163 months ago
I never understand this... why would anyone who has an iPhone use the aluminum remote? The remote app is a great experience, even better on iPad.
Aluminum remote:
[list=1]Press desired button.

iPhone as remote:
[list=1]Press Sleep/Wake or Home button.
* Slide to unlock.
* Enter passcode, if required.
* Press Home button, if another app is currently running.
* Flip to correct home screen, if required, to locate Remote app.
* Launch Remote app.
* Wait for app to locate AppleTV over Wi-Fi network.
* Press desired button or perform required function.
Score: 9 Votes (Like | Disagree)
charlieegan3 Avatar
163 months ago
Better be free, because I won't pay for TV programming.
don't people normally pay?
Score: 5 Votes (Like | Disagree)
haganaga Avatar
163 months ago
Aluminum remote:
[list=1]Press desired button.

iPhone as remote:
[list=1]Press Sleep/Wake or Home button.
* Slide to unlock.
* Enter passcode, if required.
* Press Home button, if another app is currently running.
* Flip to correct home screen, if required, to locate Remote app.
* Launch Remote app.
* Wait for app to locate AppleTV over Wi-Fi network.
* Press desired button or perform required function.

This is why I almost exclusively use the supplied apple tv remote vs. the remote app. Only time I use the remote app is to browse my local library while something else is playing on the apple tv. Speaking of that, I would LOVE if i could browse on the apple tv while something is playing (music aside which will play in the background).
Score: 4 Votes (Like | Disagree)
Small White Car Avatar
163 months ago
Better be free, because I won't pay for TV programming.

Ah, yes, because when I think of the part of TV most likely to be free, "sports" is what comes to mind first.
Score: 3 Votes (Like | Disagree)
albusseverus Avatar
163 months ago
[U][/U]How many watched the Paul McCartney concert streamed on iTunes and completely missed it??

THAT was the future of television Jobs was speaking about.

(Arificially) scarce availability of content is what the industry (most especially Disney) is after. No you can't buy that movie. It was available for sale for a limited time and you missed it.

Stupid as it seems to consumers, who've already moved light years beyond that nonsense, it's a compromise, like DRM on music. One step at a time, people. We have to get them into the game before they can see the rules have changed, stop fearing it and get on board with it.

On the other hand, inside word is that Hollywood is ALL about streaming at the moment. And don't think they'll let anyone, not even iTunes get between the distributors and their customers. So, there's that to contend with.

Every studio will want its own proprietary streaming format, that they alone totally control. It will be even worse than we have now, because that's they way they like it.

So let's get behind even the dumbest iTunes moves, because the alternative is bedlam. And who needs that when all they want to do is watch a movie?

No, I don't want a Warner Bros app or a Universal app, or a Sony app, or a Paramount app, or a …
Score: 2 Votes (Like | Disagree)