Apple in Talks to Bring 'WatchESPN' App to Apple TV

watchespn iconBloomberg briefly reports that Apple and Disney are in talks to bring sports network ESPN's WatchESPN application [App Store] to the Apple TV set-top box.

ESPN subscribers with AppleTV would gain access to the network’s Internet service on their TV sets. [Sean] Bratches, the network’s executive vice president of affiliate and advertising sales, spoke in an interview today.

The brief report doesn't specify exactly how access to the WatchESPN functionality on the Apple TV would work, but currently customers of a number of cable and Internet companies have varying levels of access to the app's content on iOS and other platforms, which includes nearly all of ESPN's live broadcasts including online-only ESPN3 content.

Currently, cable subscribers through Comcast, Time Warner, Verizon FiOS, and Bright House have full access to WatchESPN content, while subscribers on a host of other Internet services can receive access to the ESPN3 content through the app.

espnairplay
WatchESPN being sent to Apple TV via AirPlay

iOS device users who are eligible to access WatchESPN content can currently send the content to an Apple TV via AirPlay, but including the app directly on the Apple TV would streamline that process.

Update: Bloomberg has expanded its article with additional comments from Bratches:

“We’re a platform-agnostic content company,” Bratches, the network’s executive vice president of affiliate and advertising sales, said today in an interview. “To the extent that in the future there’s an opportunity with Apple to authenticate through the pay-TV food chain as we’re doing with Microsoft, that’s something that we will participate in.”

Update 2: Bloomberg has updated its article once again, citing comments from an ESPN spokesperson backtracking from Bratches' statements by noting that there are no active talks with Apple underway.

No deal is imminent with Apple, said Amy Phillips, a spokeswoman for Bristol, Connecticut-based ESPN.

“We’re not having conversations with Apple about authenticating WatchESPN,” Phillips said.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...

Top Rated Comments

Diode Avatar
163 months ago
How about just an app store so users could choose what "channels" they want?
Score: 17 Votes (Like | Disagree)
BeyondtheTech Avatar
163 months ago
I never understand this... why would anyone who has an iPhone use the aluminum remote? The remote app is a great experience, even better on iPad.
Aluminum remote:
[list=1]Press desired button.

iPhone as remote:
[list=1]Press Sleep/Wake or Home button.
* Slide to unlock.
* Enter passcode, if required.
* Press Home button, if another app is currently running.
* Flip to correct home screen, if required, to locate Remote app.
* Launch Remote app.
* Wait for app to locate AppleTV over Wi-Fi network.
* Press desired button or perform required function.
Score: 9 Votes (Like | Disagree)
charlieegan3 Avatar
163 months ago
Better be free, because I won't pay for TV programming.
don't people normally pay?
Score: 5 Votes (Like | Disagree)
haganaga Avatar
163 months ago
Aluminum remote:
[list=1]Press desired button.

iPhone as remote:
[list=1]Press Sleep/Wake or Home button.
* Slide to unlock.
* Enter passcode, if required.
* Press Home button, if another app is currently running.
* Flip to correct home screen, if required, to locate Remote app.
* Launch Remote app.
* Wait for app to locate AppleTV over Wi-Fi network.
* Press desired button or perform required function.

This is why I almost exclusively use the supplied apple tv remote vs. the remote app. Only time I use the remote app is to browse my local library while something else is playing on the apple tv. Speaking of that, I would LOVE if i could browse on the apple tv while something is playing (music aside which will play in the background).
Score: 4 Votes (Like | Disagree)
Small White Car Avatar
163 months ago
Better be free, because I won't pay for TV programming.

Ah, yes, because when I think of the part of TV most likely to be free, "sports" is what comes to mind first.
Score: 3 Votes (Like | Disagree)
albusseverus Avatar
163 months ago
[U][/U]How many watched the Paul McCartney concert streamed on iTunes and completely missed it??

THAT was the future of television Jobs was speaking about.

(Arificially) scarce availability of content is what the industry (most especially Disney) is after. No you can't buy that movie. It was available for sale for a limited time and you missed it.

Stupid as it seems to consumers, who've already moved light years beyond that nonsense, it's a compromise, like DRM on music. One step at a time, people. We have to get them into the game before they can see the rules have changed, stop fearing it and get on board with it.

On the other hand, inside word is that Hollywood is ALL about streaming at the moment. And don't think they'll let anyone, not even iTunes get between the distributors and their customers. So, there's that to contend with.

Every studio will want its own proprietary streaming format, that they alone totally control. It will be even worse than we have now, because that's they way they like it.

So let's get behind even the dumbest iTunes moves, because the alternative is bedlam. And who needs that when all they want to do is watch a movie?

No, I don't want a Warner Bros app or a Universal app, or a Sony app, or a Paramount app, or a …
Score: 2 Votes (Like | Disagree)