Apple's 25 Billion App Download Contest Winner Flown to Beijing for Award Ceremony

Earlier this month, Apple announced that the winner of its 25 billion app countdown contest was Fu Chunli, a resident of Qingdao, China who was awarded an iTunes Store gift card valued at $10,000. Her milestone download was Disney's Where's My Water? Free.

fu chunli gift card
Fu Chunli shows off her $10,000 iTunes Store gift card

M.I.C. Gadget now offers profile of the winner, summarizing Chinese-language reports noting that she had only been an iPhone user for a month at the time of milestone and had been unaware of the contest until she was contacted by Apple.

Fu Chunli was not a big fan of Apple, and had only purchased her iPhone for about one month, still learning how to use the App Store. She didn’t know anything about the competition until she was contacted by Apple. When she received a call from staff at Apple (China), she thought it was a hoax. She was still confused when a friend told her that she received a prize from Apple, but did not believe her luck until she saw an email from Apple Inc.

The reports note that Chunli was invited to visit Apple's Chinese headquarters in Beijing last week, having been flown to the city at Apple's expense. Following a visit to corporate headquarters, she visited the company's Sanlitun retail store where an award ceremony was held to present her with the gift card and conduct interviews with the media. She also received training on her iPhone and the App Store and took the time to test drive some of the other Apple merchandise in the store.

Apple has been making a major push into China, with the company expanding its distribution reach there and working to build Chinese-focused features into several of its products in an effort to strengthen the appeal of the company's products there. Just today, Apple CEO Tim Cook was spotted at the Xidan Joy City retail store in Beijing as he visited the country to meet with undisclosed officials.

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is just a few hours away, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...
Apple Foldable Thumb

Crease-Free iPhone Fold on Track for 2026 Launch as Development Advances

Monday November 24, 2025 10:25 am PST by
Apple is making progress on the development of the book-style foldable iPhone expected in 2026, according to a report from Chinese site UDN. The device has reportedly entered the engineering validation stage, and Apple is gearing up for mass production. Citing supply chain sources, UDN says that Apple has solved "the crease problem" that has plagued most foldable smartphones, and the...

Top Rated Comments

Kid A Avatar
178 months ago
Is there a "Buy All" option in iTunes?
She could just click that. ;)
Score: 34 Votes (Like | Disagree)
newyorksole Avatar
178 months ago
What a coincidence that Apple is focusing a lot of Chinese development and the winner is from China.......
Score: 28 Votes (Like | Disagree)
Fazzy Avatar
178 months ago
How funny would it have been if the 25 billionth app was a "soft porn" app? Im sure the winner would have bee a little more hesitant to come forward if such a situation arose :D
Score: 25 Votes (Like | Disagree)
FSMBP Avatar
178 months ago
...but can she use that card to purchase a new iPad or Macbook Pro? If not, what use is $10,000?

No. It's an iTunes Gift card; so she can purchase apps/music/movies/books. I don't know about you, but $10,000 to buy music/movies has a lot of use for me.
Score: 20 Votes (Like | Disagree)
simply258 Avatar
178 months ago
$3000 of that will go back to Apple.
Score: 17 Votes (Like | Disagree)
i.mac Avatar
178 months ago
I'm glad that someone new to apple won the context.
Score: 17 Votes (Like | Disagree)