With the launch of iPhoto for iOS last Wednesday, it was quickly noted that the app was not using Google Maps for much of its mapping data, and it was soon revealed that Apple was using data from OpenStreetMap and other sources in the application.

Google Maps has had a prominent presence on the iPhone since its initial launch in 2007, but strained relationships between Google and Apple have seen Apple expressing interest in developing its own mapping solutions. Toward that end, Apple has acquired several mapping companies in recent years in order to beef up its expertise in the area.

ipad retina side by side
Side-by-side comparisons of iPad displays using iBooks, iPhoto, and Mail

AppleInsider now points to an interesting omission on Apple's promotional pages for the new iPad, with a set of images comparing the device's Retina display with the display of the iPad 2 having specifically omitted a comparison of Google Maps even though the comparison images are posted on Apple's servers.

Viewing the file names of the "Retina Gallery" images shows that they are identified with numbers. AppleInsider reader Pierre-Arnaud pointed out on Tuesday that the iBooks images are labeled as "1" and screenshots of "Photos" are "2," but the images of the Mail application are saved with the "retina_gallery_4" filename.

That means the JPG files labeled "3" were originally planned as part of the imagery, but were eventually left out of the promotional material on the finalized website.

Those "3" files are present on Apple's servers and depict a Google Maps route in Paris.

ipad retina google maps
Google Maps photo present on Apple's servers but not used in side-by-side display comparison

Google Maps is not featured in any of Apple's promotional materials for the new iPad, suggesting that Apple is indeed trying to play down the role of Google Maps on the device. But whether this is indicative of a transition to Apple's own mapping services in the relatively near future remains unknown.

Update: As noted in the forum thread, the Google Maps comparison is present on Apple's promotional page in Hong Kong.

Related Roundup: iPad
Buyer's Guide: iPad (Caution)
Related Forum: iPad

Top Rated Comments

rmwebs Avatar
167 months ago
From what I understand, Google now requires you to watermark their name all over maps that you use for 'commercial reasons'. That could be why Apple didn't post those images

No, thats incorrect. Just like with the OpenMaps Project, Google require their copyright in the bottom corner.

IMO this is not a good move. Google Maps are highly reliable, and the licensing fee is negligible. OSM on the other hand are usually inaccurate unless someone who lives in the area has manually gone into their system and fixed it.

A stupid move all over a stupid feud between the two companies.

Everyone has said that all the lawsuits and stuff haven't affected customers. They will soon if Apple moves to OSM.
Score: 6 Votes (Like | Disagree)
basesloaded190 Avatar
167 months ago
Definitely. Here's hoping we get turn-by-turn Siri directions as well.

I would love to get a free turn by turn a la Andriod in iOS6, and with Siri, that would be amazing.
Score: 5 Votes (Like | Disagree)
rorschach Avatar
167 months ago
Apple would not have spent money to buy those mapping companies for no reason. It's pretty obvious that at some point they are going to ditch Google Maps for their own solution.

It makes sense. The Maps app is one of the core apps of the phone (whether you think the app sucks or not) along with Mail, Safari, etc. Apple doesn't want one of the core features of its flagship product to be dependent on a competitor; and what company would?
Score: 4 Votes (Like | Disagree)
URFloorMatt Avatar
167 months ago
New maps for ios6?
Definitely. Here's hoping we get turn-by-turn Siri directions as well.
Score: 4 Votes (Like | Disagree)
basesloaded190 Avatar
167 months ago
New maps for ios6?
Score: 4 Votes (Like | Disagree)
rmwebs Avatar
167 months ago
Yeah, that's right. Looking at Google Maps now, their footpath coverage is vastly superior to Ordnance Survey. They have so many more cycle routes than OpenStreetMap. And they get every new road on the day it opens. They are so good no-one has ever set up a blog about their foul-ups (http://googlemapsfail.tumblr.com/).

Oh wait, no, that's bollocks.
Dont be stupid.

My statement stood and still stands and nobody has proven me wrong. Instead you've said that OSM is superior in a very minor niche, and certainly not globally.

So here it is again: Google maps is annoying as hell, BUT is the most superior option OVERALL across the GLOBE (I'm not talking about some narrow minded 'US only' crap here- I'm talking above overall, as that is what counts).

If you wish to prove me wrong please do, but as it stands all I've had as responses is tiny snippets of single results (e.g OSM mapped my road better than GMaps) - nobody has a complete global look at it because they know that GMaps is superior.

Get out from under the rock and face facts - as it stands, nobody provides a better online free mapping solution than Google, thats fact, plain and simple.
Score: 3 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...