Apple Investing $300 Million in Austin, Texas to Add 3,600 More Workers

The State of Texas today announced that Apple has committed to spend $304 million to expand its operations in Austin, seeking to add 3,600 employees to its facilities there.

The new campus will more than double the size of Apple's workforce in Texas over the next decade, supporting the company's growing operations in the Americas with expanded customer support, sales and accounting functions for the region. In exchange for Apple's commitment to create these new jobs in Texas, the state has offered Apple an investment of $21 million over ten years through the Texas Enterprise Fund (TEF).

apple austin campus
Apple's campus in Austin, Texas (Source: Flickr/The Pug Father)

While Apple's Austin campus focuses primarily on customer support and other administrative functions, it does also house some engineering functions primarily related to chip design. Samsung's chip factory where it produces Apple's A-series chips for its iOS devices is also located in Austin and recently underwent a major expansion itself to support Apple's products.

Update: The City of Austin has also proposed an $8.6 million grant investment in the project should Apple meet certain performance metrics presumably tied to campus development and hiring. Apple is required to invest $56.5 million in new facilities and equipment by the end of 2015, with an additional $226 million investment coming by the end of 2021. Apple has also committed to retaining its existing 3,100 jobs in Austin and adding at least 3,635 new jobs, with yearly hiring targets for each of the ten years following the opening of its Phase I expansion.

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
iPad Pro vs iPhone 17 Air Feature

Here's How Thin the iPhone 17 Air Might Be

Friday January 17, 2025 3:38 pm PST by
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We know the iPhone 17 Air is going to be super slim, but...
apple power beats pro 2

Powerbeats Pro 2 Coming Soon: Apple to Announce Them 'Imminently'

Sunday January 19, 2025 8:25 am PST by
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon. Powerbeats Pro 2 images found in iOS 18 code In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...

Top Rated Comments

RalfTheDog Avatar
168 months ago
I would prefer to keep the jobs in the United States. If the jobs must go to a third world country, Texas is as good as any.
Score: 13 Votes (Like | Disagree)
William Gates Avatar
168 months ago
Austin FTW
Score: 8 Votes (Like | Disagree)
Slovak Avatar
168 months ago
So for anyone screaming "Buy American" - this is the face of globalization. Jobs will go where the skills and price are at equilibrium. Manufacturing in Asia (no, China is many times not the cheapest), higher value-added functions in the US, for example.

I don't hear anyone complaining about these jobs coming/staying in the US, even though they support international markets.
Score: 6 Votes (Like | Disagree)
mscriv Avatar
168 months ago
Interesting they had to bribe them $21 million to do it, though. With $97.6 billion cash on hand and a market cap of over $500 billion, Tim Cook probably has $21 million stuck between the cushions in his couch.

That's how business is run. It's quite common for cities or states to incentivize big business with tax exemptions, building pledges, or other perks. It's not a "bribe", but simple negotiation. The $21 million will easily be put back into the local economy through the jobs created, the taxes paid out by employees, and the other business generated by this expansion.
Score: 5 Votes (Like | Disagree)
sozekizer Avatar
168 months ago
Anyone who is surprised about this and wonders why Austin, Texas, has no clue about the tech industry in Texas. Just in the Austin area alone you have Apple, Microsoft, Dell to name a few. Up the road a few hours north you've got Microsoft, RIM, IBM. The expansion in Austin makes perfect sense.
Score: 4 Votes (Like | Disagree)
AustinIllini Avatar
168 months ago
Why does Texas need to give Apple a 21million break?

These types of subsidys make no sense. Yeah, I know....they are used to bribe companies to create jobs in an area.

No different than people subsidizing sports teams through tax increases.

An inefficient use of taxpayer money.

Most in Texas would disagree with you. Austin's lifeline is that big business that allows for its strange and unique culture. The state will make that money back as it has proven time and time again.
Score: 4 Votes (Like | Disagree)