After one false alert claiming a February 18 opening for Apple's new Amsterdam retail store, the company's first in the Netherlands, One More Thing now reports [Google translation] that the grand opening is apparently set for March 3.

apple store amsterdam staircase
Glass staircase at Apple's Amsterdam retail store

The sources of the information are said to be "numerous and come from different angles", making One More Thing very confident in the opening date. Dutch media has reportedly also been notified to pencil in March 1 as a date for a media preview of the new store. The opening of the Amsterdam store will bring Apple's count of countries with retail stores to 13, with the company counting China and Hong Kong as separate markets.

Top Rated Comments

mcfrazieriv Avatar
171 months ago
Only in Amsterdam could stairs be so cool. That was def designed by a "coffee shop regular" which would explain such awesome and amazing creative prowess!

:confused::confused::confused::confused::confused:

Most multi floored apple stores have these glass staircases???
Score: 3 Votes (Like | Disagree)
Tailpike1153 Avatar
171 months ago
I would love to be on Apple's architectural team when they are planning new stores. The free standing (not in Shopping malls) are some of the most stylish stores I've ever seen.
Score: 3 Votes (Like | Disagree)
The Tech Fish Avatar
171 months ago
Anyway, always found it weird how they are in competition with their own dealers. But will I visit them when in Amsterdam? HELL YEAH! :eek: :cool:

Although I agree with you that it is unfortunate for the Apple Resellers, I would also like to point out that I have never once been into an Apple Reseller that even comes close to the 'feel' and service that you get in an Apple store, and I guess that is what apple is fighting, you know what they are like about their completely closed ecosystem.

Also the high street resellers are there for a very different purpose to the apple stores, while the resellers are there to sell products then and there, the apple stores are there to introduce people to the world of apple, and that strategy sure does work. For example, a while back a lot of my (female) friends started going to apple stores just so that they could use Photo Booth, and upload the pictures the FB, now, most of them have and Apple laptop (a lot of them have MacBook Pros, which I can not understand...).

A bit long winded, but my point is that whilst the Resellers are going to be hit hard by this, that is inevitable anyway, they are competing with the likes of amazon and the online apple store (and other online retailers) the apple stores aren't really competing with anything.

Joe
Score: 2 Votes (Like | Disagree)
applefan289 Avatar
171 months ago
Love those stairs!
Score: 2 Votes (Like | Disagree)
BobbyRond Avatar
171 months ago
Although I agree with you that it is unfortunate for the Apple Resellers, I would also like to point out that I have never once been into an Apple Reseller that even comes close to the 'feel' and service that you get in an Apple store, and I guess that is what apple is fighting, you know what they are like about their completely closed ecosystem.

Also the high street resellers are there for a very different purpose to the apple stores, while the resellers are there to sell products then and there, the apple stores are there to introduce people to the world of apple, and that strategy sure does work. For example, a while back a lot of my (female) friends started going to apple stores just so that they could use Photo Booth, and upload the pictures the FB, now, most of them have and Apple laptop (a lot of them have MacBook Pros, which I can not understand...).

A bit long winded, but my point is that whilst the Resellers are going to be hit hard by this, that is inevitable anyway, they are competing with the likes of amazon and the online apple store (and other online retailers) the apple stores aren't really competing with anything.

Joe

I work for a reseller and I couldn't agree more with you. Resellers are about making a profit. Apple is about sharing the experience.
Score: 1 Votes (Like | Disagree)
teleromeo Avatar
171 months ago
It's official now :

http://www.apple.com/nl/retail/amsterdam/ (http://www.apple.com/nl/retail/amsterdam/)
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
ipad pro 2024

Gurman: New iPad Pro and MacBook Pro Models With M5 Chips to Launch Later This Year

Sunday March 30, 2025 6:06 am PDT by
Apple's next-generation iPad Pro models with the M5 chip will "launch this year," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new iPad Pro models have progressed to an "advanced testing" stage, and he expects mass production of the devices to begin in the second half of this year. If that timeframe is met, the new iPad Pro models could launch...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...