Apple's Secrecy Extends to Putting New Employees on Fake Projects
In his new book, Inside Apple, Adam Lashinsky details the process undergone by new hires at Apple, noting that many of them are hired without knowing the exact project they are working on that they are frequently put through a testing period working on a different project in order to provide time to evaluate their trustworthiness.
For new recruits, the secret keeping begins even before they learn which of these building they'll be working in. Despite surviving multiple rounds of rigorous interviews, many employees are hired into so-called dummy positions, roles that aren't explained in detail until after they join the company. The new hires have been welcomed but not yet indoctrinated and aren't necessarily to be trusted with information as sensitive as their own mission. "They wouldn't tell me what it was," remembered a former engineer who had been a graduate student before joining Apple. "I knew it was related to the iPod, but not what the job was." Others do know but won't say, a realization that hits the newbies on their first day of work at new-employee orientation.
As noted by Business Insider, a former Apple engineer confirmed that piece of information during the Q&A portion of Lashinsky's recent talk at LinkedIn (video clip via Fortune), going even farther to note that new hires are even sometimes placed on fake products during this probationary period.
A friend of mine who's a senior engineer at Apple, he works on -- or did work on -- fake products I'm sure for the first part of his career, and interviewed for 9 months. It's intense.
Lashinsky's tidbit on new hires is just one facet of his lengthier coverage of Apple's
strict secrecy, part of which has been republished for
Fortune as a look into how Apple's organizational structure maintains the company's security. His full 50-minute LinkedIn talk is
also available on YouTube.
Popular Stories
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones.
Below, we recap everything new in iOS 18.3.
Notification Summary Changes
Examples of inaccurate Apple Intelligence notification summaries
Apple Intelligence...
Apple is set to release iOS 18.3 next week, bringing further refinements to Apple Intelligence features, a couple of neat new capabilities to iPhone 15 Pro and iPhone 16 devices, and bug fixes.
While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.3 still introduces capabilities that aim to make your iPhone smarter and more intuitive. Below, we've...
iOS 18.3 is expected to be widely released next week, and that means the first iOS 18.4 beta for iPhones should be just around the corner.
Apple has previously implied that iOS 18.4 will be released in April, as that is when it promised to make Apple Intelligence available in even more languages.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri ...
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today.
A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
A new Apple TV is expected to be released later this year. In this article, we recap rumored features and changes for the device.
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports Wi-Fi 6E, which would be an upgrade over the current Apple TV's standard Wi-Fi 6 support. Wi-Fi 6E extends the...
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes.
The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
The upcoming iPhone 17 models that Apple plans to release this year will not feature a smaller Dynamic Island, Apple analyst Ming-Chi Kuo said today.
On social media, he said that he is expecting the size of the Dynamic Island to remain "largely unchanged" across the iPhone 17 lineup. His statement is contrary to prior rumors that we've heard about planned changes for the iPhone 17 models.
...
Apple's retail stores will be rolling out "merchandise/floor marketing updates" next week, according to Bloomberg's Mark Gurman.
Gurman did not explicitly say if the store updates are related to any upcoming product announcements, but he did mention that next week is around the time that Apple rolls out its annual Black Unity watch band for the Apple Watch.
In each of the past four years, ...
It's also time for Apple's first product announcement of the year.
Last year, Apple said it would be launching Powerbeats Pro 2 in 2025, and the wireless earbuds are expected to launch very soon.
Powerbeats Pro 2 images found in iOS 18 code
In his Power On newsletter last weekend, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the...
