Late last year, AT&T began throttling the data speeds of its highest-use unlimited data customers, knocking down the ability of the top 5% of its users to consume data for the remainder of a billing period once they hit certain thresholds. While AT&T no longer offers unlimited data plans, it did so for several years with the iPhone, and users who had previously signed up for the unlimited have been able to keep their plans even as they have upgraded to new devices.

att throttle warning
AppAdvice takes a look at the effect of AT&T's throttling on a user's web experience on the iPhone, showing how the move can make the device nearly unusable with data speeds well below that of even the carrier's fallback EDGE network.


AppAdvice conducted a series of side-by-side tests showing data download speeds on both throttled and non-throttled devices, swapping the SIM cards to demonstrate that throttling rather than any other hardware difference was indeed responsible for the significantly slower speed. The testing also included additional real-world comparisons showing the loading of Google Maps and the website of The New York Times on both devices.

Top Rated Comments

bb426 Avatar
181 months ago
We are the 5%.

:rolleyes:
Score: 14 Votes (Like | Disagree)
3282868 Avatar
181 months ago
There are quite a few threads on this, such as mine below. I documented my recent experiences with AT&T as a grandfathered unlimited data user who has been throttled down to near nothing 3G data speeds (An AT&T store manager and associate could not get Safari to load on my 4S in Chicago at the beginning of the month).

Upon examining my contract, I have not exceeded 3GB/mo., my billing cycle resets on the 11th of every month and AT&T will not allow unlimited data users to purchase more data unless they switch to a tiered plan. Thus AT&T "throttles" the unlimited data user for the remainder of their monthly billing cycle (whereas I learned VZW throttles the user based on tower congestion and will increase 3G speeds when congestion lessens). Speaking with an AT&T rep, I asked why, as an AAPL Corp. employee, am I being "punished" for such small data usage on an unlimited plan. Her response, "This is a reaction to your action." This was stated (unbeknownst to the customer service rep) in front of two AT&T Wireless store employees, one of which was a manager. They were shocked. I have received four "warning" since the Fall. As we are still beta testing "iTunes Match" over 3G data, as well as the need for "Siri" to phone-in 4S verification and functionality and iCloud services, AT&T was ill-prepared. Their solution: push people into tiered plans.

My thread:

https://forums.macrumors.com/showthread.php?t=1305467&page=1

In short, AT&T is strong arming grandfathered unlimited data plans into tiered plans. It would be understandable should one be utilizing as much as 50GB's as one MacRumors member demonstrated, however 2-3 GB/mo's data on an unlimited plan should not equate to data throttling.
Score: 10 Votes (Like | Disagree)
gLaDiAtOr73 Avatar
181 months ago
complete BS. ive received the text for 2 straight months. they usually send that out once you hit 2gb. its ridiculous because they offer a 2gb plan so how is hitting 2gb a top 5% user????? i was grandfathered into the unlimited like many of you and dont feel like i abuse the network. internet radio at work is really the only thing that causes my data to go up. i know nothing is ever "unlimited" but if i hit 5gb in a month then i wouldnt mind the throttling, but not for 2gb!!!!

----------

Is there any idea as to what constitutes the "top 5%"?

EDIT: I didn't see the post above before submitting mine. Are you saying that anything over 2GB's is in the top 5%?

yes
Score: 10 Votes (Like | Disagree)
k1121j Avatar
181 months ago
According to AT&T

Is there any idea as to what constitutes the "top 5%"?

EDIT: I didn't see the post above before submitting mine. Are you saying that anything over 2GB's is in the top 5%?

According to AT&T when they dropped the unlimited plans they said in their press release "98 percent use less than 2 GB" if this were true then the top 5% is less than 2 GB unless they were lying. Furthermore i disagree with them throttling you based on someone else's usage??? does this mean as time goes by and they cut the average data usage of people by throttling them then people will soon find themselves in the top 5% at lower and lower usage rates??????

__Someone sue the crap out of them and Sprint please and throw in that lawsuit the misleading advertising if unlimited data they apparently invented their own definition of the term. there is a limit throttling or not if they just calculate you data speed ( the theoretical top speed) over time time in the billing cycle thats what your limit is or is it HMM
Score: 8 Votes (Like | Disagree)
tjb1 Avatar
181 months ago
When Verizon throttled my phone, the thing wouldnt even load Pandora...really pisses me off that you pay for Unlimited and they throttle the already slow network to where it barely loads the Pandora app, let alone play something.
Score: 8 Votes (Like | Disagree)
aneftp Avatar
181 months ago



"I honestly don't know why people fuss about data, most networks sell 1GB for $10 - it's not that bad."


If AT$T offered the $10/1GB data plans, I am sure over 75% of people would jump to that plan.

Of course they won't offer the $10/1GB data plan. Instead have a huge gap between the 200MB data plan for $15 and the 2GB/$25 data plans.

It's like the whole text messenging plans. 200 text/$5. But they never offered a 500-1000 text plan. Instead you would have to jump to the 1500/$15 text plan. When ATT finally offered the $10/1000 text plan, it only lasted for months before they just abandoned that plan.

All about bottom line for corporations.
Score: 7 Votes (Like | Disagree)

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...