The legal battle between Samsung and Apple has going on around the world with Apple claiming that Samsung had "slavishly" copied the iPad design. Apple and Samsung have traded lawsuits in a number of countries trying to get each other's products banned from sale.
Outside of the lawsuits, Samsung has been aggressive with their recent set of U.S. TV ads openly mocking iPhone users.
Their newest Korean ad, however, seems to take cues from Apple's own advertising style, focusing on a more emotional connection with the viewer.
The ad depicts a father and daughter playing with a Galaxy Tab in a sequence of shots reminiscent of Apple's own iPad ads. The voice over says (rough translation):
You try to have fun with me, you try to win against me, you ask me millions of questions, you sit on my lap, you want to stay beside me all the time, strangely, when I stay with you time passes very quickly. This is a precious time.
The ad was posted to YouTube on December 14th. For reference, Apple's own ads have long followed a similar style, focusing on experience than specs: We'll Always, Love, and Learn. While Apple doesn't have an exclusive claim to this style of ad, it just shows how Samsung is trying to position their products comparably to Apple.
The song in the background of the ad is Blue Sky by Rabbit!
Tuesday November 19, 2024 12:12 pm PST by Joe Rossignol
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
Sunday November 17, 2024 5:18 am PST by Joe Rossignol
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Wednesday November 20, 2024 3:42 am PST by Tim Hardwick
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
Tuesday November 19, 2024 10:10 am PST by Juli Clover
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
Sunday November 17, 2024 3:03 pm PST by Joe Rossignol
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Monday November 18, 2024 1:07 pm PST by Joe Rossignol
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
Tuesday November 19, 2024 10:52 am PST by Juli Clover
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices.
With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
Tuesday November 19, 2024 10:36 am PST by Juli Clover
Apple has partnered with select merchants to offer Apple Card users three percent Daily Cash back on their purchases, and two new companies were added to the partner list today. When purchasing goods and services from Booking.com and ChargePoint, Apple Card users will now get more cash back.
Booking.com is a site for reserving flights, cars, cruises, and hotels, while ChargePoint sells...
Since when is "focusing on an emotional connection with the viewer" "Apple's" style? Did they patent that too?
Just look at the old iPod commercials, the iPad commercials, the iPhone commercials. Apple doesn't broadcast their specs like most tech companies do. They try to embody the style and use of the products in a more human way.
Arn - if you want to lose me as a reader, continue posting articles like this. I don't come here to read opinionated nonsense and believe it or not I also don't come here to find out what Samsung is doing.
At the top of the page it says "news and rumors you care about" - try living up to your own slogan.
All the advert shows is people using the product, like almost any other TV advert.
If you don't want to read the article, feel free to skip over it... Looks like you took the time to read everyone's comments also. Kinda feels like you're just looking for attention... :confused:
