Apple Predicted to Sell Nearly 200 Million iPhones Next Year

Morgan Stanley analyst Katy Huberty, who has historically been rather conservative in her predictions of Apple's performance, issued a new report yesterday (via Fortune) suggesting that Apple could sell nearly 200 million iPhones next year. The number would be more than double that of this year's iPhone sales, which currently stand at 56 million ahead of a blockbuster quarter that is expected to add perhaps 30-35 million to that number.

- iPhones are selling surprisingly briskly. Based on the survey and last week's comments from AT&T (T), Huberty estimates that Apple (AAPL) could ship anywhere from 31 to 36 million iPhones this quarter -- as much as 20% higher than the 30 million she's modeling and nearly 30% higher than the 28 million Wall Street is expecting.

- iPhone demand is accelerating. "Surprisingly," she writes, "US consumers expect to buy more iPhones in C1Q12 than C4Q11" (emphasis hers). Even discounting the survey results 10%, that suggests Apple could sell 13 million iPhones in the U.S. and 41 million worldwide next quarter. Morgan Stanley's model has Apple selling 30 million iPhones in calendar Q1 2012.

Huberty's predictions are based on her own research and a consumer survey by AlphaWise that pegs demand for the iPhone next year 40% higher than anticipated by Morgan Stanley in its "base case" scenario.

morgan stanley cy12 iphone ipad
On the tablet side, the survey data points to a similar story, with Huberty's survey data indicating that Apple could see sales of over 80 million iPads next year, well above her firm's estimate of 52 million units. Apple has sold 25 million iPads so far this year, with analysts estimating that Apple may add 13-14 million units to that total in the holiday quarter.

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...

Top Rated Comments

3N16MA Avatar
174 months ago
iPhone sales per year (roughly rounded)

2008: 13.6 million
2009: 25.2 million
2010: 47.4 million
2011: 86-91 million (estimated)


iPhone sales have been nearly doubling for the past 4 years. 200 million may be a little high but not that crazy. Hey guys look, I'm an analyst!
Score: 6 Votes (Like | Disagree)
nuckinfutz Avatar
174 months ago
just bought a windows phone ... sorry apple.
HTC Titan.

Thing is the biz

Ridiculous screen size (4.7)
Bluetooth 2.1 (two generations old)
720p video recording
Single Core Processor.
Minuscule software market

I think Apple is probably more sorry for you
Score: 4 Votes (Like | Disagree)
Stella Avatar
174 months ago
A huge number - but it's coming from an
Analyst - so the prediction probably way off!
Score: 4 Votes (Like | Disagree)
Henriok Avatar
174 months ago
I want voice-only FaceTime
EarTime?
Score: 3 Votes (Like | Disagree)
ipoppy Avatar
174 months ago
I know I am off the topic here but .....what would be next killer feature in iPhone 5? I am not talking about screen size increasment. It seems there is nothing out there to wish for....just better processor, design and battery I guess.
Score: 3 Votes (Like | Disagree)
imama Avatar
174 months ago
I want voice-only FaceTime so that we can finally drop the wireless carriers.

iMessage already save my SMS money. FaceTime (or may be TalkTime :) without video will be also a great feature.
Score: 3 Votes (Like | Disagree)