Less than two weeks ago, Apple revealed digital flip-style signage outside its forthcoming retail store in Manhattan's historic Grand Central Terminal. The signage consisted of 58 separate display panels showing a rotating group of messages regarding the store's grand opening, which is scheduled for this Friday, December 9th.

grand central store barrier down 1
With the opening just three days away and a closed event for the media scheduled for tomorrow, techfootnote reveals that Apple has now removed the signage and begun disassembling the black construction barrier that had blocked the main stairway entrance to the store. The store's entrance and views onto the balconies remain obscured by black curtains, which can be quickly and easily removed ahead of the store's opening.

grand central store barrier down 2
Apple has posted information on the store, noting that the location will offer a relatively early opening time of 7:00 AM on weekdays in order to accommodate the needs of commuters utilizing the terminal.

Top Rated Comments

ArtOfWarfare Avatar
173 months ago
I sometimes wonder what happens to some of Apple's toys. Like this digital sign, for example.

Where is it now?

I almost feel like if one raided the basement of their NC datacenter they'd find something like the infamous scene from Indiana Jones:

Score: 2 Votes (Like | Disagree)
LimeiBook86 Avatar
173 months ago
It's very like Apple to setup a special sign teasing the opening of the store for a few days and then taking it down a few days later. But the sign did serve it's purpose! (Unless they plan to put it back up, but I doubt it.) :p
Score: 1 Votes (Like | Disagree)
weckart Avatar
173 months ago
I sometimes wonder what happens to some of Apple's toys. Like this digital sign, for example.

Where is it now?

Probably gone back to the outfit Apple hired it from. There are companies that deal with exhibition signage. No need for Apple to accumulate more junk for occasional use.
Score: 0 Votes (Like | Disagree)
mec31 Avatar
173 months ago
"Using" the store, or "visiting" the store. Not "utilizing".
Score: -1 Votes (Like | Disagree)

Popular Stories

cook trump

Trump Responds to Apple Keeping Diversity Policies

Wednesday February 26, 2025 6:32 am PST by
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies. Tim Cook meeting with President Trump in 2017 "APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote. Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
iOS 18

Apple Says iOS 18.4 Will Be Released in April With These New Features

Wednesday February 26, 2025 7:15 am PST by
In a recent press release, Apple confirmed that iOS 18.4 will be released in April. From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
iPhone Fold Vertical Feature

Apple's 2026 Foldable iPhone Has No Visible Display Crease – Report

Tuesday February 25, 2025 2:58 am PST by
Apple is making significant headway on its long-rumored foldable iPhone, with a new report suggesting the company has achieved a major breakthrough by effectively eliminating the screen crease that plagues current foldable devices. According to Korean publication ETNews, Apple is finalizing its component suppliers for the foldable iPhone, with the selection process expected to be completed...
trump iphone dictation issue

Apple Fixing 'Trump' Dictation Processing Bug

Tuesday February 25, 2025 1:18 pm PST by
Multiple iPhone owners today noticed a pronunciation processing issue that causes the word "Trump" to momentarily show up when using dictation to send a message with the word "racist." In some cases, when speaking the word racist through the iPhone's built-in dictation feature, the iPhone briefly interprets the spoken word as "Trump" and "Trump" text shows up in the Messages app before being ...
airpods pro purple

Here's When AirPods Pro 3 Are Rumored to Launch

Monday February 24, 2025 9:14 am PST by
According to a post on X today from a leaker known as Kosutami, Apple plans to launch AirPods Pro 3 in May or June this year. The leaker also claimed that an AirTag 2 will launch around the same time. Kosutami is best known as a collector of prototype Apple hardware, but they have occasionally shared accurate information about Apple's future product plans. For example, they accurately...
airtag orange

AirTag 2 Rumored to Launch in May or June With These New Features

Monday February 24, 2025 6:11 am PST by
Apple plans to launch a second-generation AirTag in May or June this year, according to a post today from a leaker known as Kosutami. Bloomberg's Mark Gurman previously reported that a new AirTag would be released in mid-2025. May or June would align with that timeframe. Below, we recap three new features rumored for the AirTag 2: With a second-generation Ultra Wideband chip, the...
ios 18 4 carplay

iOS 18.4 Includes a Small But Useful Change for CarPlay

Sunday February 23, 2025 2:23 pm PST by
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay. As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...