arriving
MacRumors readers Daniel (photo above) and Matthew let us know that Apple had posted a new digital sign overnight at the location of their upcoming Grand Central Station store. The sign reads "Apple Store, Grand Central. Arriving Soon."

There had been some reports suggesting an imminent launch, though construction workers have said there still is a lot to do that would push the opening into December.

Update: The New York Post reports that Apple is planning to open the new store on Friday, December 9th, but no official announcement has yet been made.

Update 2: techfootnote has posted a brief video showing the flipping animation on the new signage. Additional messages beyond the "Arriving Soon" note include "Grand Central Has Added Another Stop." and "Get Your Train(ing) Here."

Top Rated Comments

equilibrium17 Avatar
170 months ago
I think the idea is that the sign matches the general look and style of the Metro North train departures/arrivals boards, which are on the adjoining walls of the Grand Central Station Main Hall.

This store will be right across the from my office. *Sigh* Between this and the new craft beer store that just opened in Grand Central, the dollars are going to be flying out of my wallet.
Score: 7 Votes (Like | Disagree)
ed724 Avatar
170 months ago


Now it is getting ridiculous. A post about a sign at an Apple Store? Seriously? I know things are slow around the holiday, but this is crazy. I hope the next post is about someone sweeping up in front of the store. I am begging you to stop with the incessant posts about Apple stores. They are worthless to the vast majority of people that come to this site. At least move them off the main page. I don't care about this store, one in San Fransisco, one in Europe, or even the one in my town. There are now hundreds of Apple stores. When there were three, a new one opening was news. Not anymore. Let it go.

Apparently it was ridiculous enough to entice you to come in, read and post. DOH !!!
Score: 6 Votes (Like | Disagree)
venusboy Avatar
170 months ago
"Delayed" would have been funnier.
Score: 6 Votes (Like | Disagree)
filmantopia Avatar
170 months ago
I'd like to buy a vowel.
Score: 5 Votes (Like | Disagree)
Macmaniac Avatar
170 months ago
Man that's one ugly sign.

Have u ever been to GCT? Because if you haven't it matches the other departure signs in the terminal!
Score: 4 Votes (Like | Disagree)
Thetonyk123 Avatar
170 months ago
Should've been made out of iPads.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...