Apple has posted a new iPad 2 TV ad on their YouTube page. The new ad is titled "Love":

For some it's a lifelong passion, for others, it's something discovered yesterday. We all have things that speak to us. They drive us to get up early and stay up late. Getting lost in the things we love has never felt quite like this.

As always, Apple appeals to iPad usage and emotional response over technical specifications.

Top Rated Comments

Feltzem Avatar
Feltzem
172 months ago
I think it's ridiculous that smartphone & tablet commercials just list off the specs. The average consumer isn't going to know or care about those things, they want to know what the product can do and how well it does those things, which is what this commercial does. Apple's advertising is one of the reasons they're so successful- ads like this that create an emotional connection to the customer. Something like 'The new Samsung Galaxy S2, with it's dual core processor and 8MP camera...' might sound impressive to someone, but in reality they have little idea what those things mean.
Score: 19 Votes (Like | Disagree)
kjs862 Avatar
kjs862
172 months ago
Very nice commercial. Apple isn't really about computers, iPhones, or iPads, but it's about enabling people to achieve what they love in their heart so they can change the world for the better.
Score: 7 Votes (Like | Disagree)
isoMorpheus Avatar
isoMorpheus
172 months ago
Love the little dinosaur tent!
Score: 6 Votes (Like | Disagree)
mrgraff Avatar
mrgraff
172 months ago
Nice commercial and all, but will my wife love the new dual core Tegra 2 chipset?
Score: 3 Votes (Like | Disagree)
Broph Avatar
Broph
172 months ago
Very nice commercial. Apple isn't really about computers, iPhones, or iPads, but it's about enabling people to achieve what they love in their heart so they can change the world for the better.

I think you're looking too much in to it.
Score: 3 Votes (Like | Disagree)
*LTD* Avatar
*LTD*
172 months ago
Wonderfully succinct, and I love the accompanying guitar music
Indeed.

"Be brief, but make every word tell."
Score: 3 Votes (Like | Disagree)
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