510b48fa 291d 4385 ae87 715aaa9e3c67
Apple has frequently promoted how much money has been paid out to developers selling apps via the App Store. The latest pronouncement was during the iPhone 4S introduction when Scott Forstall announced that Apple had paid out three billion dollars for app sales. The point Fostall is making when sharing these totals is that developing for iOS is more profitable for developers than other platforms, most notably Android.

According to analyst Gene Munster at Piper Jaffray, Apple commands 85 to 90 percent of mobile app dollars, with Google's Android Market Place generating just 7 percent of the gross revenue of the App Store. Munster anticipates Apple will continue to hold more than 70 percent of mobile app dollars going forward.

androidvsappstore
Munster says Apple developers have made more than $3.4 billion since the App Store opened, compared to just $240 million for Google developers. As with all analyst estimates, these numbers should be taken with a little skepticism, but by all accounts the App Store is a tremendous success.

Image courtesy The Verge

Top Rated Comments

Kaibelf Avatar
183 months ago
Really? So you'd rather have the developer make less money than they deserve? What does apple do to deserve their huge chunk of the pie?

Do you seriously think that retailers pass 100% of a sales price on to anyone who creates the product on their shelves? What does apple do? They provide the entire storefront, handle transactions, push updates, and provide customer care. What DON'T they do? Make you go to a store or find an obscure website for the exact same product.
Score: 11 Votes (Like | Disagree)
Shrink Avatar
183 months ago
I've been a mac user for over 10 years. I've never bought anything from the iTunes or App store and don't intend to.

And you're proud as punch about it, too.

Don't compromise your principles!

Stand firm against the tide!

People who buy from the App Store or iTunes are lemmings!

March to your own drummer!

:rolleyes::D

BTW - why don't you buy anything from the App Store or iTunes??:confused:
Score: 8 Votes (Like | Disagree)
Kid A Avatar
183 months ago
I've been a mac user for over 10 years. I've never bought anything from the iTunes or App store and don't intend to.

I think you forgot to add a "Neener-neener! :p :cool:" to your post.

Seriously, though, your post puts an entirely new spin on the above story. Turns out, Apple oughta be shaking in their boots if they're banking on a successful iTMS or App Store! I mean, with you in the mix... :rolleyes:
Score: 8 Votes (Like | Disagree)
CylonGlitch Avatar
183 months ago
This is huge. From a developer stand point, you want to develop for a system that will give your software the best chance of becoming successful. If you can only write for one system, iOS is the way to go. This is just the opposite of what happened with Apple and Microsoft. With Windows being the dominate platform for desktops, developers flocked to it because that is where their customers were; Apple tried but never got nearly as many 3rd party developers. This time around, the shoe is on the other foot. We'll see what Apple does with this success.
Score: 7 Votes (Like | Disagree)
bigcat318 Avatar
183 months ago
The developer agreed to the terms, did they not? They are making profit on software made for hardware Apple developed, are they not? Apple not only provides the medium for the software but also the distribution. Or do you think 500,000sqft data center facilities are free?

You can boycott it all you want. You just have no logical reason for doing so.
Score: 6 Votes (Like | Disagree)
nagromme Avatar
183 months ago


Pretty interesting how Android dominates hardware market share, but Apple clearly dominates the the software front. Shouldn't the software business be driving the hardware business? This is at least true in the portable handheld gaming market.
Actually, doesn't iOS dominate in hardware user base/unit sales too, last we know?

The iOS app market reaches more than just all of Apple's phones: it’s iPods and iPads too.

Whereas the Android app market reaches LESS than all Android phones: Android tablets have not taken off, and many "Android” phones are Android-based in technicality only, and may count towards Google’s market stats but can’t run Android apps. (For example: Asian OS variations, limited “feature phones” based on Android, and the Fire tablet: if Amazon sees success with that, it will boost book sales, but not Android app sales!)


Asp = ?
Average selling price.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...