ntt docomo logo
The Wall Street Journal reports that Apple and NTT DoCoMo are still in discussions over a potential agreement to bring the iPhone to Japan's largest carrier. The carrier is concerned, however, over Apple's unwillingness to allow DoCoMo to install its own applications such as its popular e-wallet and mail services on the device. NTT DoCoMo is also concerned over Apple's unit volume commitment demands.

"We haven't given up our hope of introducing the iPhone" but Apple typically asks carriers to commit a large volume, Ryuji Yamada, president and chief executive of Japan's biggest mobile operator by subscribers, told Dow Jones Newswires in an interview Tuesday.

"If the introduction of the iPhone results in the mass majority of our products occupied by the iPhone, then that's a scenario that's difficult to us to swallow."

Apple and NTT DoCoMo have long been rumored to be in talks regarding the iPhone, but the device was until just recently available in Japan exclusively through SoftBank, which launched the iPhone in 2008. With the launch of the iPhone 4S, KDDI has begun offering the iPhone, putting additional pressure on NTT DoCoMo.

Related Forum: iPhone

Top Rated Comments

Ihatefall Avatar
183 months ago
Apple needs to give in at least a little, at least on the volume requirements. Japan's mobile industry is backwards as can be (expensive, slow, no cheap prepaid for travelers) and makes even Canada look reasonable (ish).

At least on the speed issue, DoCoMo is the only network that's really iPhone-worthy in Japan... it would be a HUGE thing for DoCoMo to get it...
Slow? They were on 3.5G before most of the world was on 3G! They had hspa+ in 2007 when Att just got it!
Expensive? My US bill is about the same as my Japan bill? In fact when the iPhone came to Japan I was worried about it only being 3G.
Last time I bought a sim card in Japan it was $35 for the month, unlimited texting, 30 mins or so of talk time.
If you're in the cities, softbank is where it's at they are the ones changing the japan mobile industry not the other two dinosaurs.
Score: 1 Votes (Like | Disagree)
ranReloaded Avatar
183 months ago
I hope they can figure this out. The iPhone on DoCoMo would be huge. I think there are as many Android users as there are in Japan simply due to the lack of an iPhone on DoCoMo.

So true. Just can't see the stubborn old men at DoCoMo's management giving in. They wish they could stay in the stone age forever.
Score: 1 Votes (Like | Disagree)
ChristianVirtual Avatar
183 months ago
They can discuss whatever they want: just allow me to buy unlocked devices in Japan, too.
When I would decide to get a subsidized device a SIM lock is ok; if I pay full price just give me the device and let me use it the way I want.
Score: 1 Votes (Like | Disagree)
beebler Avatar
183 months ago
I hope they can figure this out. The iPhone on DoCoMo would be huge. I think there are as many Android users as there are in Japan simply due to the lack of an iPhone on DoCoMo.
Score: 1 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...