Sony Seeking to Beat Apple in Revolutionizing Television
Much has been made of Steve Jobs' revelation in his authorized biography about having "cracked" how to develop a revolutionary interface for an integrated television set, a disclosure that has led to claims of Apple working to launch a Siri-enabled television set by 2013.
The Wall Street Journal takes a look at how seriously Sony is taking the Apple threat, sharing comments from Sony CEO Howard Stringer about the strategies the company is seeking to employ, beginning with a "platform" spanning all the way from mobile devices to television sets.
Sony has a "four screen" strategy of offering network services on mobile phones, tablet computers, personal computers and TV sets. "I spent the last five years building a platform so I can compete against Steve Jobs," Mr. Stringer said. "It's finished, and it's launching now."
Stringer also claims that Sony has some ideas about a "different kind of TV set" that it has been working on as it seeks to beat Apple to the punch.
Mr. Stringer declined to discuss details of what Sony has on the drawing board, but said, "There's a tremendous amount of R&D going into a different kind of TV set." He added that he has "no doubt" Apple's late leader Steve Jobs also was working on changing the traditional TV set.
"That's what we're all looking for," said Mr. Stringer. "We can't continue selling TV sets [the way we have been]. Every TV set we all make loses money."
Stringer touches on several other topics in his interview, including an admission that Sony failed to realize how difficult it would be to get content providers to sign on to provide 3-D programming, a reluctance that has significantly slowed adoption of the technology. Stringer also briefly mentions the iPhone and his belief that other platforms will match the iOS experience, but that those platforms will need to adopt the seamless experience Apple has championed for its "well organized" devices and ecosystem.
Popular Stories
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features.
OLED Display
The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating.
When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time.
Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
