In-Store Pickup for Apple Online Store Orders Expanded to New York City
Earlier today, we noted that Apple is planning a number of enhancements to its online and retail store shopping offerings, perhaps most notably allowing retail store customers purchasing shelf-stocked accessories and other items to utilize a self-checkout option through the company's Apple Store iOS application.
One other enhancement that first rolled out last week is the ability for customers to place orders through Apple's online store and have them shipped to a local Apple retail store for pickup. The new feature is convenient for those who have difficulty receiving shipments at their homes or who wish to not utilize home or office delivery for some other reason.
The in-store pickup program launched as a pilot program at the three Apple retail stores located in San Francisco, but quickly expanded to include all sixteen stores in the San Francisco Bay Area.

As noticed by AppleInsider, the program has expanded yet again, now offering support for Apple's four stores in New York City: the iconic Fifth Avenue store as well as the Upper West Side, West 14th Street, and Soho stores. The Soho store is currently undergoing renovation and expansion, and Apple is operating a temporary store a block and a half away from the permanent Soho location in the meantime.
Apple has given no indication on exactly how quickly it will expand the pickup program to all stores in the United States, and perhaps internationally. But with the program already expanding to include 20 stores in less than a week, it's clear that the company is rapidly filling out the pilot program with an eye toward offering in-store pickup at as many stores as possible heading into the holiday shopping season.
Popular Stories
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced.
Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week.
Apple will be releasing...
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September.
MacRumors concept
In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models.
The report includes ...
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October.
Apple Hornsby
In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...