Sprint CEO Says iPhone Extends Ability to Offer Unlimited Data

In an interview with Forbes following his company's earnings release, Sprint CEO Dan Hesse noted that the iPhone will actually enable the carrier to continue offering unlimited data plans for a longer period of time than it otherwise would have.

Sprint is still not saying when it may make that switch, but credits the iPhone for helping it push the date out further. “One of the beauties of carrying the iPhone is it extends the period of time and increases the likelihood of us maintaining unlimited data longer because it uses our network so efficiently,” said Hesse.

Hesse notes that the iPhone is better at picking up Wi-Fi signals than Android devices are, allowing users to spend more time connecting via Wi-Fi than placing demands on Sprint's cellular data network.

sprint iphone 4s buy now
He also claims that Apple's tight control over iPhone apps and its requirement that those apps meet certain network efficiency standards helps Sprint's network operate more efficiently. According to Barron's, Sprint claims that the iPhone may offer 50% more network efficiency than Android handsets.

Finally, Hesse indicates that Sprint has made a $15.5 billion commitment to Apple for iPhones, targeting sales of six million units per year over the four-year term of the deal.

Sprint is the only U.S. carrier to offer unlimited data for the iPhone. Both AT&T and Verizon had offered unlimited data at the time of their respective iPhone launches, but both carriers have since migrated to tiered data plans designed to charge high-usage customers more.

Related Forum: iPhone

Popular Stories

iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon is back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon. When you click a...

Top Rated Comments

3460169 Avatar
179 months ago

One of the beauties of carrying the iPhone is it extends the period of time and increases the likelihood of us maintaining unlimited data longer because it uses our network so efficiently

0.2Mbps != efficient. 0.2Mbps == crap.
Score: 13 Votes (Like | Disagree)
wordoflife Avatar
179 months ago
I don't understand this logic, but regardless, that's good to know. Now, just make your speeds faster!
Score: 11 Votes (Like | Disagree)
RetepNamenots Avatar
179 months ago
I guess it makes sense, but this would be the case for all networks with the iPhone (not just Sprint), so it sounds like a bit of marketing to me.
Score: 10 Votes (Like | Disagree)
yadmonkey Avatar
179 months ago
This guy sure loves plugging the iPhone.

You would too if you just invested $20 billion in stocking them.
Score: 8 Votes (Like | Disagree)
daxomni Avatar
179 months ago
Sprint CEO Dan Hesse noted that the iPhone will actually enable the carrier to continue offering unlimited data plans for a longer period of time than it otherwise would have. Hesse notes that the iPhone is better at picking up Wi-Fi signals than Android devices are, allowing users to spend more time connecting via Wi-Fi than placing demands on Sprint's cellular data network.
MacRumors seems to have a chronic problem misusing words like "noted" when it would be FAR more accurate to write "claimed" instead. Listening to a CEO give questionable technical answers to explain opaque business decisions is like listening to a vegetarian give advice on which cut of steak is best. Seriously MacRumors, you seem to have a love affair with a word that at best needlessly confuses the issue and at worst intentionally misrepresents the situation.
Score: 5 Votes (Like | Disagree)
WannaGoMac Avatar
179 months ago
Also speed of sprints network helps!

Yes and Sprint's network is so slow (even for a CDMA network) they can give almost everyone unlimited data for a long time. Just add more users and let the speeds go down, no big deal right?
Score: 5 Votes (Like | Disagree)