Macworld Expo Rebranded as 'Macworld|iWorld' for 2012
For many years, Macworld Expo served as one of the main events for Apple product introductions, with the annual January event in San Francisco in particular being the stage for some important events such as the unveiling of the original iPhone. Apple last presented at Macworld Expo in January 2009, deciding that trade shows were no longer important for allowing the company to reach consumers as the Internet and the company's network of retail stores provided better opportunities for interaction.
Macworld Expo has reinvented itself since 2009, naturally refocusing on third-party companies offering products of interest to Apple users following the loss of Apple's presence. While attendance is down from Apple's last few years of involvement, the event has still been drawing crowds in the neighborhood of 25,000 attendees, and Macworld Expo organizers are now looking to continue rebuilding the show with a new rebranding that will emphasize the rapid increase in visibility of the iOS side of Apple: Macworld|iWorld.
“The brand is evolving from Macworld [Expo] to Macworld|iWorld to illustrate that the show is about the whole ecosystem of Apple products,” said Paul Kent, the event’s vice president and general manager.
The exhibits and conference sessions that have characterized past expos remain with Macworld|iWorld. But show organizers are also adding elements aimed at providing what Kent characterized as a “dynamic culture experience.”
Among the new showcases for Macworld|iWorld are the "Music Experience", which features performances and sessions from musicians who use Apple technology, and the "Film Event", which highlights Apple's role in television and movies.
Even with the rebranding, Macworld|iWorld will reportedly retain a heavy OS X presence, with organizers introducing new packages to attract OS X developers.
Macworld|iWorld will be held at the Moscone West convention center in San Francisco from January 26-28, 2012, and registration for the event is now open.
Popular Stories
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past.
The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3.
Subscribe to the MacRumors YouTube channel for more videos.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC.
It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent.
A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3.
Mac users can download the macOS Sequoia update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15.
With...
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance.
Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2.
watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
