avengerstrailer
Updated: It turns out that Seamus McGarvey was misquoted. From The Hollywood Reporter:

"I was talking about how up and coming film makers have access to a whole range of new technologies which expand our options as filmmakers. I mentioned that the iPhone and the Canon 5d Mk2 were devices currently used on many Hollywood productions. I used the Canon on some shots on Marvel's The Avengers movie," he stated to THR. "Unfortunately, this was edited to read that I shot some of the film with the iPhone. This is not true."

The original story follows:

The iPhone 4 has a great camera built-in -- but it is good enough to film a movie? According to cinematographer Seamus McGarvey, who worked on the upcoming Avengers movie, the iPhone works just fine as a cinematic instrument. In an interview with the Irish Film & Television Network:

The beauty of photography or cinema is that you make every choice based on the content at hand. On The Avengers, I did a couple of shots on the iPhone and they are in the movie. In fact, they are in the trailer! I understand that sometimes there is no choice and you have to go for the cheapest option, but if you are limited for choice, you can still make poignant decisions that will effect the look of the film.

McGarvey gave no details about exactly which shots in the trailer were taken with an iPhone. It's a testament to the iPhone and McGarvey's abilities as a cinematographer that we can't figure it out.

Watch The Avengers trailer on Apple's movie trailers website.

Top Rated Comments

mrsir2009 Avatar
184 months ago
Unless he had an early release 4S, that means there will be 720p scenes in the movie, which might stand out on the 1080p Blu-ray release...

Not on my TV they won't :cool:

Score: 12 Votes (Like | Disagree)
chrono1081 Avatar
184 months ago
Take that, camera snobs/elitists!

This actually. Lighting is far more important than resolution, but you can't tell that to n00b photogs, they want the latest and greatest hardware when they can't even fully utilize its capabilities.
Score: 10 Votes (Like | Disagree)
Xenc Avatar
184 months ago
Hmm, the DP's facebook status has since clarified that he did not shoot any scenes with an iPhone..."just to clarify! I didn't shoot any scenes on the avengers on an iPhone"

It could be believed the interviewer meant to say the canon 5D.I always write iPhone 4 when I mean to write Canon 5D. Easy typo to make.
Score: 8 Votes (Like | Disagree)
GFLPraxis Avatar
184 months ago
Unless he had an early release 4S, that means there will be 720p scenes in the movie, which might stand out on the 1080p Blu-ray release...
Score: 8 Votes (Like | Disagree)
Will do good Avatar
184 months ago
wow. I'm sure the iphone is good, but I'll credit the DP/cameraman.
Score: 7 Votes (Like | Disagree)
scottrichardson Avatar
184 months ago
Unless he had an early release 4S, that means there will be 720p scenes in the movie, which might stand out on the 1080p Blu-ray release...

Not entirely - There's oodles of 1080p blurays out there that dont come close to saturating the resolution detail of 1080p due to camera MTF and focus. Only if the cameraman can fully focus the camera, and it is 3k, 4k or 5k, will you get a fully detailed 1080p image. Most of the time the actual visible resolution is somewhere around 720p. Yes there's 1020 x 1080 pixels on screen, but the image is so soft it could as easily be a focused 720p image scaled up.

Scott
Score: 6 Votes (Like | Disagree)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...