Samsung Reportedly Dethrones Apple as Top Smartphone Vendor in Q3 2011

samsung logoJust one quarter after it took the title of world's largest smartphone manufacturer, Apple has apparently been dethroned by Samsung, according to The Wall Street Journal.

Samsung Electronics Co. shipped more than 20 million smartphones in the quarter ended Sept. 30, a person familiar with the situation said Thursday, beating market leader Apple Inc. as well as Nokia Corp., the world's biggest cellphone maker by volume.

The South Korean company benefited from a push into the high end; demand is robust for phones that consumers can use to watch videos, download movies and send email. The company is also taking advantage of the popularity of Google Inc.'s Android operating system, while also stepping up production in Europe of phones using its own software and software from Microsoft Corp.

The comparison is a bit fuzzy as Samsung earlier this year halted public disclosure of its smartphone sales numbers, forcing observers to rely on unofficial sources and industry analysis.

Several observers have also noted that Samsung's number refers to shipments while Apple's refers to sales, although those metrics may not be vastly different. Apple's "sales" numbers actually refer to sales into the distribution channel rather than end users, and Apple noted during its earnings conference call that channel inventory had declined by 180,000 units quarter-to-quarter. That decline meant that actually sold approximately 17.25 million units to end users, compared to 17.07 million units delivered into the channel.

With Samsung apparently pushing over 20 million units into the channel last quarter, the company would have had to have significantly increased its channel inventory of devices still on store shelves in order to have not surpassed Apple even in sales to end users. Unlike the tablet market where Apple's competitors have flooded the market with shipments that have not been sold to end users, the smartphone market is established enough that channel inventories should be relatively stable and sell-through numbers should be relatively close to sell-in numbers.

Related Forum: iPhone

Popular Stories

ios 18 4 carplay

iOS 18.4 Includes a Small But Useful Change for CarPlay

Sunday February 23, 2025 2:23 pm PST by
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay. As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...
cook trump

Trump Responds to Apple Keeping Diversity Policies

Wednesday February 26, 2025 6:32 am PST by
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies. Tim Cook meeting with President Trump in 2017 "APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote. Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
iPhone Fold Vertical Feature

Apple's 2026 Foldable iPhone Has No Visible Display Crease – Report

Tuesday February 25, 2025 2:58 am PST by
Apple is making significant headway on its long-rumored foldable iPhone, with a new report suggesting the company has achieved a major breakthrough by effectively eliminating the screen crease that plagues current foldable devices. According to Korean publication ETNews, Apple is finalizing its component suppliers for the foldable iPhone, with the selection process expected to be completed...
airtag orange

AirTag 2 Rumored to Launch in May or June With These New Features

Monday February 24, 2025 6:11 am PST by
Apple plans to launch a second-generation AirTag in May or June this year, according to a post today from a leaker known as Kosutami. Bloomberg's Mark Gurman previously reported that a new AirTag would be released in mid-2025. May or June would align with that timeframe. Below, we recap three new features rumored for the AirTag 2: With a second-generation Ultra Wideband chip, the...
iphone 17 lineup cad render majin bu

Revealed: Entire iPhone 17 Lineup's Striking New Camera Designs

Monday February 24, 2025 2:49 am PST by
A new CAD render of all the devices in Apple's upcoming iPhone 17 lineup has been shared online by leaker Majin Bu, specifically showing the allegedly different rear camera system designs of the standard iPhone 17, all-new ultra-thin iPhone 17 Air, and the iPhone 17 Pro and Pro Max models. The leaker Majin Bu has had some hits in the past, but some of his information has been wrong,...
trump iphone dictation issue

Apple Fixing 'Trump' Dictation Processing Bug

Tuesday February 25, 2025 1:18 pm PST by
Multiple iPhone owners today noticed a pronunciation processing issue that causes the word "Trump" to momentarily show up when using dictation to send a message with the word "racist." In some cases, when speaking the word racist through the iPhone's built-in dictation feature, the iPhone briefly interprets the spoken word as "Trump" and "Trump" text shows up in the Messages app before being ...
iOS 18

Apple Says iOS 18.4 Will Be Released in April With These New Features

Wednesday February 26, 2025 7:15 am PST by
In a recent press release, Apple confirmed that iOS 18.4 will be released in April. From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...

Top Rated Comments

DMVillain Avatar
174 months ago
I would hope so.... At this point Apple hadn't put out a phone in 16 months.
Score: 28 Votes (Like | Disagree)
troop231 Avatar
174 months ago
Quality > Quantity
Score: 14 Votes (Like | Disagree)
samcraig Avatar
174 months ago
Whatever - people will rationalize it all they want. If Apple sold more - they'd be praising Apple. Instead they are slighting Samsung.

Does anyone REALLY care either way? How does it affect you personally? Enjoy whatever phone you have.
Score: 12 Votes (Like | Disagree)
blyan Avatar
174 months ago
Uhh, yeah, kind of a no-brainer here. Q4 2011 ended before the 4S launch, so of course sales were way down. Everyone knew a new phone was imminent and so they held off. Not exactly shocking news.
Score: 12 Votes (Like | Disagree)
ChrisTX Avatar
174 months ago
People can, and will most likely speculate all they want. But the real reason here is the delay of the iPhone 4S. Q4 will tell a much different story.
Score: 12 Votes (Like | Disagree)
Oletros Avatar
174 months ago
I like watching peopple bashing one company when they had praised another one for the same exactly reason.

Ones praise Apple and bashh Samsung, others bash Apple and praise Samsung.

If they have stock in one I would understand it, but if they doesn't, I can't understand this "religious" positioning
Score: 11 Votes (Like | Disagree)