AT&T Alone Sees 200,000 iPhone 4S Preorders in First 12 Hours, Their Most Successful iPhone Launch Ever

iphone 4s white side shot

Reuters reports that AT&T is seeing "extraordinary demand" for the new iPhone 4S which became available for preorder at around 12:01 am Pacific time on Friday, October 7th. AT&T reveals that they have seen over 200,000 preorders for the iPhone 4S in the first 12 hours of sale.

For reference, last year, Apple announced that they saw a record-breaking 600,000 iPhone 4 pre-orders in the first day across all carriers in US, France, Germany, Japan and the UK. So, 2010's 600,000 number included all of Apple's launch carriers and over the first full day of sales.

This year, AT&T alone saw over 200,000 pre-orders in half the time. Unlike last year, the new iPhone 4S is now also available on Verizon and Sprint in the U.S, which will account for many other U.S. preorders. Despite being split across three carriers, AT&T says that this is "the most successful iPhone launch we’ve ever had".

Similarly, Apple also offered iPhone 4S preorders in several other countries outside the U.S. too (Australia, Canada, France, Germany, Japan and the UK). So, it seems certain that the iPhone 4S will also be Apple's most successful phone launch ever.

iphonesoldout
Update: Sprint's website shows the 16GB iPhone 4S as sold out.

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26 Maps Glass

Apple Reportedly Moving Ahead With Ads in Maps App

Sunday October 26, 2025 6:22 am PDT by
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
swift for android

Developers Can Now Make Android Apps With Apple's Swift

Sunday October 26, 2025 4:23 am PDT by
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android. The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...

Top Rated Comments

idkmybffjon Avatar
184 months ago
Wait you mean all the experts on the internet were wrong?!
Score: 89 Votes (Like | Disagree)
eagandale4114 Avatar
184 months ago
200,000 just from one carrier? :eek: And people said this phone wouldn't sell. :rolleyes: Great news. :cool: :apple:

The "people" don't care about specs. The "people" are not analysts. The "people" don't sit all day on macrumors. The "people" wan't iPhones.
Score: 77 Votes (Like | Disagree)
lilj4425 Avatar
184 months ago
200,000 just from one carrier? :eek: And people said this phone wouldn't sell. :rolleyes: Great news. :cool: :apple:
Score: 70 Votes (Like | Disagree)
DiamondGCoupe Avatar
184 months ago
At least it's available in White from day 1
Score: 52 Votes (Like | Disagree)
TheOrioles33 Avatar
184 months ago
Wait you mean all the experts on the internet were wrong?!
Lol. Experts? The 4s is just as good if not better than most offerings out there. People over reacted.

Ordered my 64gb.

And before all the idiots come with thier "iSheep" comments just know, if you make a good quality product and stand behind it, people will buy it. Apple does that.

RIP Steve.
Score: 50 Votes (Like | Disagree)
jvmxtra Avatar
184 months ago
The "people" don't care about specs. The "people" are not analysts. The "people" don't sit all day on macrumors. The "people" wan't iPhones.

No you are wrong.

People do sit on mr all day and then bash iPhone 4s AND then order at 3am
Score: 42 Votes (Like | Disagree)