Steve Jobs's Legacy to Live On in 'Apple University'

apple
Photo courtesy of Robert Scoble

The LA Times provides some new details about an internal project at Apple designed to take the company succesfully into the future despite the premature passing of Steve Jobs.

We first heard details about this "Apple University" project back in May when it was revealed that Steve Jobs had hired dean of Yale School of Management Joel Podolny to run an internal group featuring business professors and Harvard veterans to prepare employees for life at Apple after Jobs.

The LA Times cites an anonymous former Apple executive who describes the reasoning behind the project:

"Steve was looking to his legacy. The idea was to take what is unique about Apple and create a forum that can impart that DNA to future generations of Apple employees," said a former Apple executive who spoke on the condition of anonymity to preserve his relationship with the company. "No other company has a university charged with probing so deeply into the roots of what makes the company so successful."

Podolny left his position as Yale Business School dean and moved into an office between Steve Jobs and Tim Cook after he accepted the position in 2009. Podolny, himself, was personally influenced by Steve Jobs and Apple and even described writing his first computer program on an Apple II. In his farewell to Yale students, he wrote "While there are many great companies, I cannot think of one that has had as tremendous personal meaning for me as Apple".

Jobs reportedly identified specific tenets at Apple that he believed was responsible for Apple's success. Those included accountability, attention to detail, perfectionism, simplicity, and secrecy. Jobs is said to have personally overseen the creation of the courses and had sustained an interest in it since its inception. According to the LA Times, Jobs' other successful company, Pixar, also uses a similar corporate University model.

Steve Jobs passed away on Wednesday, October 5th.

Popular Stories

ios 18 4 carplay

iOS 18.4 Includes a Small But Useful Change for CarPlay

Sunday February 23, 2025 2:23 pm PST by
The first beta of iOS 18.4 is now available, and it includes a small but useful change for CarPlay. As we noted in our list of iOS 18.4 features, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra, which can be equipped...
cook trump

Trump Responds to Apple Keeping Diversity Policies

Wednesday February 26, 2025 6:32 am PST by
In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies. Tim Cook meeting with President Trump in 2017 "APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote. Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
iOS 18

Apple Says iOS 18.4 Will Be Released in April With These New Features

Wednesday February 26, 2025 7:15 am PST by
In a recent press release, Apple confirmed that iOS 18.4 will be released in April. From the Apple News+ Food announcement:Coming with iOS 18.4 and iPadOS 18.4 in April, Apple News+ subscribers will have access to Apple News+ Food, a new section that will feature tens of thousands of recipes — as well as stories about restaurants, healthy eating, kitchen essentials, and more — from the...
iPhone Fold Vertical Feature

Apple's 2026 Foldable iPhone Has No Visible Display Crease – Report

Tuesday February 25, 2025 2:58 am PST by
Apple is making significant headway on its long-rumored foldable iPhone, with a new report suggesting the company has achieved a major breakthrough by effectively eliminating the screen crease that plagues current foldable devices. According to Korean publication ETNews, Apple is finalizing its component suppliers for the foldable iPhone, with the selection process expected to be completed...
airtag orange

AirTag 2 Rumored to Launch in May or June With These New Features

Monday February 24, 2025 6:11 am PST by
Apple plans to launch a second-generation AirTag in May or June this year, according to a post today from a leaker known as Kosutami. Bloomberg's Mark Gurman previously reported that a new AirTag would be released in mid-2025. May or June would align with that timeframe. Below, we recap three new features rumored for the AirTag 2: With a second-generation Ultra Wideband chip, the...
iphone 17 lineup cad render majin bu

Revealed: Entire iPhone 17 Lineup's Striking New Camera Designs

Monday February 24, 2025 2:49 am PST by
A new CAD render of all the devices in Apple's upcoming iPhone 17 lineup has been shared online by leaker Majin Bu, specifically showing the allegedly different rear camera system designs of the standard iPhone 17, all-new ultra-thin iPhone 17 Air, and the iPhone 17 Pro and Pro Max models. The leaker Majin Bu has had some hits in the past, but some of his information has been wrong,...
trump iphone dictation issue

Apple Fixing 'Trump' Dictation Processing Bug

Tuesday February 25, 2025 1:18 pm PST by
Multiple iPhone owners today noticed a pronunciation processing issue that causes the word "Trump" to momentarily show up when using dictation to send a message with the word "racist." In some cases, when speaking the word racist through the iPhone's built-in dictation feature, the iPhone briefly interprets the spoken word as "Trump" and "Trump" text shows up in the Messages app before being ...

Top Rated Comments

Reach9 Avatar
175 months ago
Steve Jobs, prepared for everything. Even his own death.

Apple will still thrive and succeed. Thanks to Steve.

If only I could attend iUniversity..
Score: 21 Votes (Like | Disagree)
Small White Car Avatar
175 months ago
I think that, 50 years from now, Jobs will be a single chapter in computer classes but will be taught very heavily in business schools.

The way he ran Apple and, more importantly, the way he set it up to run after he was gone seem to be just as impressive as any electronic product he created.
Score: 16 Votes (Like | Disagree)
JRoDDz Avatar
175 months ago


Sounds pretty weird, but it is genius. He cared for Apple more than we will ever understand.

Sad he left so early. Wish he was more like Bill though. Maybe the more laid back lifestyle could have added some years.

Unfortunately, cancer does not care whether you're laid back or not. It's an equal opportunity killer.
Score: 15 Votes (Like | Disagree)
Confuzzzed Avatar
175 months ago
The best tribute to Steve Jobs is to celebrate (and support) the team he hand picked to succeed him. :apple:
Score: 9 Votes (Like | Disagree)
stevenshizzle Avatar
175 months ago
I think that Steve has ensured that the ship is set on course and sails smoothly. The itinerary is set, and there's much more to come.
Score: 9 Votes (Like | Disagree)
mrockm01 Avatar
175 months ago
That is very interesting. Steve is gone and will not impact a product directly ever again, but seems to have laid a foundation for a long time
Score: 9 Votes (Like | Disagree)