Apple has rereleased two new television ads, slightly altering the final tagline in a campaign it launched earlier this year.

The old ads, from April, ended with the announcer saying: "If you don't have an iPhone, well, you don't have an iPhone."

The new ones are much friendlier, telling viewers about iPhone features and noting they are "just one more thing that makes an iPhone an iPhone."

The new ad:


The old ad:


Thanks Jacob!

This article briefly claimed these were new ads, but we have revised it to note that they are remakes of an earlier campaign.

Top Rated Comments

unobtainium Avatar
186 months ago
So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.
Score: 15 Votes (Like | Disagree)
SidewaysTakumi Avatar
186 months ago
Why don't you whiners just leave the site? If you don't like the news/rumors that are offered, spend your time elsewhere. Some people enjoy this site and would like to keep it that way.
Score: 12 Votes (Like | Disagree)
jlgolson Avatar
186 months ago
If the OP had done a basic Google search, or even followed Apple news, he would have known that these were posted months ago.

So arn just messaged me on Twitter saying that he's editing it and that there was some small changes. What are they? I can hardly tell the difference, but I haven't tried playing them side by side.
Post revised. They are new in the sense that they are remakes of an earlier ad. Notably, Apple changed the tagline that a number of people strongly disliked.
Score: 8 Votes (Like | Disagree)
applefan289 Avatar
186 months ago
"If you don't have an iPhone, screw you."
Score: 7 Votes (Like | Disagree)
ItsNick Avatar
186 months ago
I think I've seen these... It's deja vu all over again.
Score: 4 Votes (Like | Disagree)
shazzam Avatar
186 months ago
So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.Yep, old ad was obnoxious. Something I thought Apple had truly tried to distance itself from. The reprise is friendlier.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...