ChangeWave Research today announced the results of a survey of over 4,000 professional and early-adopter smartphone users, primarily focused on the North American market. According to the survey, consumers looking to purchase a smartphone over the next 90 days are increasingly preferring the iPhone over Android by a count of 46%-32%, even with Apple holding off on introducing a iPhone in June as it has done every year since its original debut.

Historical tracking of consumer preference shows an interesting pattern, with Android rapidly gaining favor with consumers in the latter half of 2009 and equalling the iPhone by early 2010. And while the release of the iPhone 4 in mid-2010 gave Apple a temporary 20-point edge, it quickly returned to a neck-and-neck race over the remainder of 2010.

changewave jun11 os preference
But 2011 has seen Apple suddenly open up a decent-sized margin over Android, as Apple has continued to expand availability and introduced the CDMA iPhone running on Verizon. The survey also points to Apple's iCloud announcement as a positive for the iPhone with 21% of current Apple product owners and 13% of non-owners reporting that iCloud has made them more likely to purchase Apple products going forward.

Apple also continues to lead in consumer satisfaction with 70% of iPhone owners reporting that they are "very satisfied" with the device, although that number has dropped slightly over the device's four-year lifetime. Android and Windows Phone 7 sit in the 50-60% range for "very satisfied" scores, while Research in Motion's BlackBerry platform has fallen to a new low with only 27% of owners registering as very satisfied with their devices. The loss of customer satisfaction with BlackBerry has also bled over into future purchasing plans, with only 4% of consumers looking to purchase a smartphone within the next 90 days planning to turn to a BlackBerry device.

Related Forum: iPhone

Top Rated Comments

foodog Avatar
188 months ago
I wonder if the very satisfied Android number would be higher if they just included the top end phones and removed the lower cheap models. Most of the complaints i know of on Android involve the cheaper models. (resistive screen, slow, buggy, poorly performing apps, etc.)

Take the low end Android phones out of the total sales figures too.... you will see the Android phone aren't nearly as popular either.
Score: 6 Votes (Like | Disagree)
keitak Avatar
188 months ago
Shouldn't the title say iOS, not iPhone, since that's how it's explicitly stated? ;)

Isn't the iPhone the only smartphone that runs iOS?
Score: 6 Votes (Like | Disagree)
*LTD* Avatar
188 months ago
North America != The World. I'm afraid Android is still king in the broader spectrum of things and it is remaining that way for the foreseeable future.
King of what, exactly? Licensing an OS to every box-maker on the planet?

http://arstechnica.com/gadgets/reviews/2010/11/worst-gadget-ever-ars-reviews-a-99-android-tablet.ars

They can keep the crown.
Score: 5 Votes (Like | Disagree)
*LTD* Avatar
188 months ago
It's not the just the phone. It's the superior platform. That's what it's all about.

Developers agree as well:

http://hken.ibtimes.com/articles/181693/20110717/developers-prefer-apple-s-ios-including-google.htm

The purpose of an Android device is a gateway to ad revenue.

The purpose of an iOS device is to provide the best possible user experience. And it shows.

This is why even Apple's old, outdated 3GS still outsells new Android handsets:

http://www.pcmag.com/article2/0,2817,2385153,00.asp
Score: 5 Votes (Like | Disagree)
Xenomorph Avatar
188 months ago
It's not the just the phone. It's the superior platform. That's what it's all about.

Developers agree as well:

http://hken.ibtimes.com/articles/181693/20110717/developers-prefer-apple-s-ios-including-google.htm

The purpose of an Android device is a gateway to ad revenue.

The purpose of an iOS device is to provide the best possible user experience. And it shows.

This is why even Apple's old, outdated 3GS still outsells new Android handsets:

http://www.pcmag.com/article2/0,2817,2385153,00.asp
This.

A MILLION times, this.

It's not all about the hardware. I remember the Droid (lol) commercials talking about how it has XXX hardware, and crap loads of RAM, and super-fast Snapdragon (?) processor. Basically, it will melt your face off with its hardware.
But you're basically running that sports car into a brick wall by loading Android on it.

A 2+ year old 3GS is still way, way better than most of the Android shovelware devices out there. Even when performance took a hit with iOS 4.x, it still runs better and is easier to use than Android OS.

Android came out in 2008. We're quickly heading into 2012, and Android is still a beta-quality experience at best.
Have you used an Android device to do any text processing? Bad keyboard, and completely nasty interface for modifying text. You know that little magnifying glass iOS has for moving the cursor around and selecting text? You'll find out how amazing and important it is on iOS within a few minutes of using Android and not having anything like it.
Score: 4 Votes (Like | Disagree)
mjillard Avatar
188 months ago
Reaction 1: Just fake. We know Android is outselling iOS. 550,000 activations per day... omg!!

Reaction 2: Who cares?

/s

1. The survey was conducted among professionals and early adopters. This is why apple makes so much more money selling so many less phones. 2. If you don't care, why read the article?
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected [Updated]

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
ipad blue prime day

iPad 12 Rumored to Get iPhone 17's A19 Chip, Breaking Apple Tradition

Wednesday December 10, 2025 12:22 pm PST by
The next-generation low-cost iPad will use Apple's A19 chip, according to a report from Macworld. Macworld claims to have seen an "internal Apple code document" with information about the 2026 iPad lineup. Prior documentation discovered by MacRumors suggested that the iPad 12 would be equipped with an A18 chip, not an A19 chip. The A19 chip was just released this year in the iPhone 17, and...
studio display purple

Apple Studio Display 2 Code Hints at 120Hz ProMotion, HDR, A19 Chip

Thursday December 11, 2025 4:19 am PST by
Apple's next-generation Studio Display is expected to arrive early next year, and a new report allegedly provides a couple more details on the external monitor's capabilities. According to internal Apple code seen by Macworld, the new external display will feature a variable refresh rate capable of up to 120Hz – aka ProMotion – as well as support for HDR content. The current Studio...