App Store Delivery Lets Apple Slash Lion Pricing

Apple's Mac App Store-only strategy for the release of OS X Lion has brought consternation to some, particularly those in rural areas without reliable high-speed Internet and folks in enterprise and educational IT departments. However, for a large group of Mac users -- those outside the US and Canada -- the Mac App Store is a boon for the wallet.

Apple made significant price cuts to Lion compared to what the company charged for Snow Leopard. Because the price didn't change much in the US or Canada -- it rose 3% from $29 to $29.99 -- we can assume the main reason for the change in pricing is cost savings from digital delivery.

lionpricingchange 1To get pricing for Lion and Snow Leopard, we examined each country's Apple Online Store and Lion launch pages. Some countries we looked at, notably China, Hong Kong, and South Korea, had no pricing announced for Lion so we skipped them.

lionpricecurrency 2
Pricing was compared within individual countries so any VAT or taxation should be identical.

Update: As a commenter Halluxxx correctly points out, the pricing of Snow Leopard in Japan is Y3,300, not Y4,400. We regret the error.

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...

Top Rated Comments

Obi-Wan Kubrick Avatar
176 months ago
They should make a boxed copy a luxury item that can be ordered over the phone or online that can be mailed to those that live in low speed areas.
Score: 14 Votes (Like | Disagree)
Le Big Mac Avatar
176 months ago
It's ridiculous to conclude that the lower price is solely from online delivery. There's no way it cost Apple $100 tondistribute a DVD.

No the difference is a change in business strategy to get new OS updates into users' hands at a more affordable price. Why? Because Lion add to the system lockin attributes of the Mac ecosystem.
Score: 9 Votes (Like | Disagree)
Awjvail Avatar
176 months ago
I believe you need to move that decimal point over to the right a couple of digits. The App Store distribution method means there is no disc or disc image. It installs directly on the machine that purchases the OS software. How would it be possible to get this on 100 machines?

Sign into App Store account on computer you want to install on
Store>Purchases>Lion>Install

Same as you can do right now.
Score: 5 Votes (Like | Disagree)
mrkgoo Avatar
176 months ago
I think the main reason for comparative 'savings' is exchange rate. whenever apple releases a new product, the prices are fixed at US prices and the current exchange at that time.

Products go up and down in price. For example, the iPhone 4 in NZ was slightly cheaper than the iPhone 3GS at respective launches. I remember one year the MacBook pros increased in price by 20-30% but dropped again in the following refresh.

I assume that's why 99c songs and 99c apps aren't the same prices in non-US stores.
Score: 5 Votes (Like | Disagree)
chevman Avatar
176 months ago
calibrated for exchange rate differences between then and now?

calibrated for exchange rate differences between then and now?
Score: 5 Votes (Like | Disagree)
OllyW Avatar
176 months ago
US prices don't include sales tax. European prices include VAT.
Score: 4 Votes (Like | Disagree)