Apple seems to be quietly inviting overseas journalists to the 2011 Worldwide Developer's Conference (WWDC) Keynote. With only one and a half weeks until the event, Apple isn't giving that much notice to international journalists. Earlier this week, we heard that Apple's iPhone PR team was approaching British journalists to attend WWDC in San Francisco.
Now, iTechReport.com.au has spotted a tweet from Australian technology editor Charlie Brown revealing that he had been invited to San Francisco on June 6th, the first date of WWDC.
The tweet has now been removed, but Brown said that he expected something big at the event. Apple commonly invites journalists to the WWDC, though this year Apple has been particularly quiet about the details of the keynote. By this time, Apple has usually announced the time/date of the keynote as well as the host. The WWDC keynote typically takes place at 10am Pacific on the first day of WWDC. This year that would fall on June 6th. Steve Jobs is the usual keynote speaker, but due to his medical leave of absence, it seems likely that role will be filled by someone else.
In the original WWDC announcement (see above), Apple has already revealed that they will be talking about the "future" of iOS and Mac OS X. So, we expect iOS 5 and Mac OS X Lion to be the focus of the event as well as a possible music cloud service that has been heavily rumored.
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It must be something really big, Think on the scale of the iPad, maybe even bigger.
No. No no no no no. PLEASE don't start thinking this way otherwise we'll have a week and a half of unrealistic expectations followed by a tsunami of moaning when Apple doesn't deliver a 1mm thin iPhone. Apple inviting tech writers to WWDC isn't that surprising surely and while it does suggest there'll be something worth reporting on it's far more likely to be Lion / iOS 5 / Cloud Music than anything else (and I wouldn't place bets on Cloud Music at this point either, they may hold that back for September as it'd be a better fit there).
Sure, think everyone would like to see the new iPhone rollout in June / July as it has done previously but wouldn't it be good to be pleasantly surprised if it does rather than let down if it doesn't?
