Verizon to Drop Unlimited iPhone Data Plans as Soon as This Summer [Updated]

133132 verizon iphone feb 10th

Bloomberg briefly reports on comments from Verizon Chief Financial Officer Fran Shammo revealing that the carrier is planning to discontinue its unlimited data plan for the iPhone as soon as this summer.

The carrier, which began selling the iPhone last month, now offers a $30 unlimited data plan on the device. Such plans on the handset are "not a long-term solution," Shammo said on a conference call at the Morgan Stanley Technology, Media and Telecom Conference today.

The unlimited data plan had been positioned as a temporary offering as long ago as late January, before the device's launch, with Verizon Chief Operating Officer Lowell McAdam noting that it would disappear "in the not too distant future".

Existing Verizon customers are of course expected to be able to maintain their unlimited data plans at least through the end of their current contracts, although they may be able to switch to limited data plans at different price points if they so desire.

AT&T, which long offered unlimited data, made a similar shift to tiered data plans last June with the launch of the iPhone 4, although customers with unlimited data plans at the time of the transition have been able to keep their plans. The company has reportedly been offering some customers who had switched away from unlimited plans the option to switch back to unlimited in order to keep them from defecting to Verizon.

Update: Reuters has also filed a report on Shammo's comments, quoting him as saying the shift away from unlimited data plans would probably take place in "mid-summer".

"We will probably do that in the mid-summer time frame," Verizon Chief Financial Officer Fran Shammo said during a webcast of an investor conference.

Verizon Wireless kept its unlimited plan for its first iPhone customers as it "didn't want to put up a barrier" to consumers who wanted to try out the device on its network, the executive said.

Related Forum: iPhone

Popular Stories

Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...

Top Rated Comments

Tailpike1153 Avatar
184 months ago
Jump-on the bandwagon while you can. Gravy train is coming to an end.
Score: 1 Votes (Like | Disagree)
iDisk Avatar
184 months ago
untill sprint and tmobile get the iphone, expect the consumer in the usa to be raped with crazy data plans from att and verizon.

this is not a surprise.

if apple did a cheaper phone like a pay as you go phone, and had it on all carriers in the usa, then i believe these telecom companies would be forced to actually be competitive.
Score: 1 Votes (Like | Disagree)
jb007clone Avatar
184 months ago
The product may change, but the old bait 'n switch will never die.
Score: 0 Votes (Like | Disagree)