First-Day Mac App Store Sales Results: 'Chopper 2' Grosses Nearly $30,000

Beyond Apple's announcement this morning revealing total downloads of over one million on the Mac App Store's first day of business, we've been curious about the performance of individual applications debuting with the store's launch and have followed up with a couple of developers to get a sense of how things are going.

111713 chopper 2

At the high end of the scale, we spoke with David Frampton of Majic Jungle Software, the developer responsible for Chopper 2, which currently ranks #2 on the "Top Paid" chart behind Angry Birds. Chopper 2 is currently priced at $0.99, 80% off of its planned stable pricing, in order to make a splash with the Mac App Store's debut.

Riding the momentum of discounted pricing and an established fan base from the original Chopper for Mac and successful Chopper and Chopper 2 games for iOS, Frampton tells us that Chopper 2 for Mac saw nearly 30,000 copies purchased through the Mac App Store yesterday. Accounting for Apple's 30% cut of Mac App Store revenue means that Majic Jungle Software brought in a little over $20,000 yesterday.

Chopper 2's performance is obviously not the norm for most developers, however, so we took a look at a few apps from other developers lower down on the charts, as documented in a thread in the Unity forums. Out of approximately 220 paid games currently available on the Mac App Store, here are some first day sales units and revenues, as well as ranks on Apple's "Top Grossing" list for games:

- 4x4 Offroad Racing ($3.99): 93 units sold for a total of $371, ranked #76
- Bubble Bang ($2.99): 17 units sold for a total of $51, ranked #150
- Light Quest ($9.99): 3 units sold for a total of $30, ranked #173
- Bubblez ($2.99): 7 units sold for a total of $21, unranked (not in top 180)

As we noted yesterday, we've been curious about whether the Mac App Store will experience a similar "race to the bottom" in pricing as seen on the iOS App Store. And in the store's second day of business, we're already seeing developers cut prices on some of these low-performing applications in an attempt to stimulate sales, as Chimp Studios reports that it has slashed the price of Light Quest from $9.99 to $4.99 in hopes of generating interest as the market begins to take shape.

In considering the performance of the Mac App Store, it is important to keep in mind that Apple maintains a Mac OS X installed base of about 50 million, with not all machines running Mac OS Snow Leopard and even many Snow Leopard users undoubtedly yet to install the Mac OS X 10.6.6 update required for Mac App Store compatibility. In contrast, Apple's iOS App Store is well-entrenched with a two-and-a-half year history and over 125 million devices sold.

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
iOS 18 4 Ambient Music Control Center

How to Use iOS 18.4's New Ambient Music Feature in Control Center

Thursday March 27, 2025 7:45 am PDT by
The upcoming iOS 18.4 update for the iPhone adds an Ambient Music feature to Control Center. Below, we take a closer look at how it works. iOS 18.4 is currently in beta, so the Ambient Music feature is not widely available yet. The update will likely be released to the general public next week. To use the feature on iOS 18.4, open Control Center and tap on the plus sign in the top-left...
Foldable iPhone 2023 Feature 1

'iPhone Fold' to Feature Metallic Glass Hinge That Resists Deformation

Thursday March 27, 2025 4:21 am PDT by
Last week, we covered a report claiming that Apple's book-style foldable iPhone (or "iPhone Fold," as we are provisionally calling it here) will use liquid metal hinges to improve durability and help minimize screen creasing. Today, a Chinese leaker provided more details on the properties of this hinge material that help to clarify why Apple chose it for its first foldable device. According...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...