Movie Studios Harnessing iTunes Extras For Advanced Features
Introduced in late 2009 with iTunes 9, iTunes Extras have been billed as a way for movie studios to release additional features and functionalities with their iTunes Store video content, offering a way to compete with and even exceed bonus features found on DVD releases. But while widespread usage of iTunes Extras has yet to take off,
paidContent.org notes that Sony Pictures has started to test some advanced bonus features on its iTunes releases that could begin to turn the tide.
In particular, three new iTunes Store releases from Sony, including the Will Ferrell-Mark Wahlberg film The Other Guys, Salt, and Resident Evil: Afterlife, include a trio of unadvertised features designed to enhance the viewer's experience with interactivity and further iTunes integration.
Buy the Will Ferrell comedy The Other Guys and you'll notice three extras that can't be found on DVD or any other digital platform. A search button allows you to input a word, and any mention of it in the script will be retrieved along with a link to the exact moment in the movie in which the line was uttered. A "clip & share" function lets the viewer take select scenes and post them to social networks. There's also a playlist with songs from the film, which are linked to to places on iTunes where those songs can be purchased.
The report notes that the features are available only for iTunes Store purchases, and not rentals of the titles where they are being trialled.
Despite the apparent efforts of movie studios like Sony to differentiate their iTunes Store content by offering such interactive features, Apple has yet to offer full support for iTunes Extras, with compatibility limited to viewing the additional content through iTunes on Mac or Windows or on a first-generation Apple TV. While Apple CEO Steve Jobs has promised support for iTunes Extras and the related iTunes LP format on the new Apple TV, Apple's entire line of iOS-based devices remains incompatible with the bonus features at this time. The shortcoming has been viewed as a major hindrance to the adoption of the extended features, particularly given that the iPad with its larger screen appears to be particularly enticing for such capabilities.
Popular Stories
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past.
The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3.
Subscribe to the MacRumors YouTube channel for more videos.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2.
watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC.
It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3.
Mac users can download the macOS Sequoia update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15.
With...