Adobe CTO on Flash's Effect on Battery Life, Apple's Negative Campaigning

152427 flash player installer

In its review of the new 11-inch MacBook Air published last week, Ars Technica noted that the battery life of the machine takes a substantial hit when browsing sites with Adobe's Flash Player enabled, pointing to the prevalence of CPU-heavy Flash ads in use on the Internet.

Having Flash installed can cut battery runtime considerably - as much as 33 percent in our testing. With a handful of websites loaded in Safari, Flash-based ads kept the CPU running far more than seemed necessary, and the best time I recorded with Flash installed was just 4 hours. After deleting Flash, however, the MacBook Air ran for 6:02 - with the exact same set of websites reloaded in Safari, and with static ads replacing the CPU-sucking Flash versions.

The difference has gained much attention due to the MacBook Air's limited battery capacity, the ongoing dispute between Apple and Adobe over Flash, and Apple's decision to ship the new MacBook Air without Flash Player pre-installed, a change coming to all of the company's Mac products.

Fast Company spoke with Adobe Chief Technology Office Kevin Lynch about the MacBook Air news and the broader dispute over Flash, and Lynch argued that it makes perfect sense that displaying Flash content would utilize more battery power than not displaying it. Lynch also claimed that displaying the same content in Apple-supported HTML5 technology would use as much or more battery power than in Flash.

"It's a false argument to make, of the power usage," Lynch explains. "When you're displaying content, any technology will use more power to display, versus not displaying content. If you used HTML5, for example, to display advertisements, that would use as much or more processing power than what Flash uses."

Lynch said several studies have already confirmed Flash's higher battery life, and also argued that HTML5 had far less reliable playback.

Lynch went on to focus on the "negative campaigning" against Adobe's Flash technology, taking aim at Apple for "inciting" the movement, calling Apple's choice to cut off access to Flash content for its iOS users "hurtful" to Adobe and Flash developers and "counter to [Adobe's] values".

"I just think there's this negative campaigning going on, and, for whatever reason, Apple is really choosing to incite it, and condone it," Lynch says. "I think that's unfortunate. We don't think it's good for the web to have aspects closed off--a blockade of certain types of expression. There's a decade of content out there that you just can't view on Apple's device, and I think that's not only hurtful to Adobe, but hurtful to everyone that created that content."

For its part, Adobe is looking at how to accommodate the growing presence of HTML5 content on the Internet, recently offering a demo of a tool that would allow developers to easily port much of their Flash content to HTML5.

Related Roundup: MacBook Air
Related Forum: MacBook Air

Popular Stories

App Store vs EU Feature 2

Apple Says It Doesn't Approve of EU Porn App

Monday February 3, 2025 1:15 pm PST by
Apple does not approve of the "Hot Tub" pornography app that was released for the iPhone in the EU using alternative app distribution, Apple said in a statement to MacRumors. Further, Apple is concerned about the potential user safety risks with a pornography app, and says that it undermines consumer trust in the Apple ecosystem. We are deeply concerned about the safety risks that hardcore...
General Apple Invites Feature

Apple Launches New 'Invites' App

Tuesday February 4, 2025 8:00 am PST by
Apple today announced the launch of a new app called "Invites," which is designed to allow users to plan events like birthday parties, graduations, vacations, baby showers, and more. "With Apple Invites, an event comes to life from the moment the invitation is created, and users can share lasting memories even after they get together," said Brent Chiu-Watson, Apple's senior director of...
apple power beats pro 2

Apple Expected to Announce Powerbeats Pro 2 on February 11 With These New Features

Sunday February 2, 2025 6:15 am PST by
Apple previously teased that Powerbeats Pro 2 would be released in 2025, and now an announcement date has leaked. Bloomberg's Mark Gurman today said Apple plans to unveil the wireless earbuds on Tuesday, February 11. Powerbeats Pro 2 will be priced at $250 in the U.S., he said. Powerbeats Pro are a sportier, fitness-focused alternative to AirPods Pro with built-in, adjustable ear hooks...
applecare apple care banner

AppleCare+ Policy Change Coming to Apple Stores

Sunday February 2, 2025 8:34 am PST by
Starting next week, Apple's retail stores will no longer offer AppleCare+ plans as a one-time purchase, according to Bloomberg's Mark Gurman. Instead, he said the stores will only offer AppleCare+ as a subscription. For example, AppleCare+ for the iPhone 16 Pro Max costs $9.99 per month, or $199 upfront for two years. The latter option would no longer be available at Apple's stores....
iCloud General Feature Redux

Apple May Launch New iCloud Invite Tool Codenamed 'Confetti' This Week

Sunday February 2, 2025 6:42 am PST by
As early as this week, Apple plans to introduce a new iCloud-based service for event invites, according to Bloomberg's Mark Gurman. In his Power On newsletter, Gurman said the new service is codenamed "Confetti" within Apple. He said the service will offer users a "new way to invite people to parties, functions, and meetings." He did not say if this functionality would be available through a ...
applecare apple care banner

Apple Raises Monthly AppleCare+ Subscription Price for All iPhones

Tuesday February 4, 2025 9:35 am PST by
Apple this week increased the prices for its monthly AppleCare+ subscription prices for the iPhone, raising the cost by 50 cents for all models in the United States. Standard AppleCare+ for the iPhone 16 models is now priced at $10.49 per month, for example, up from the prior $9.99 per month price. The 50 cent price increase applies to all available AppleCare+ plans for Apple's current...
iPhone 17 Pro Dual Tone Horizontal 1

iPhone 17 Pro Launching This Year With These 8 New Features

Tuesday January 28, 2025 11:48 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
iCloud General Feature Redux

'Apple Invites' Leaked on iCloud Website

Tuesday February 4, 2025 7:11 am PST by
Update: The new Apple Invites app has officially been announced. The main iCloud.com page has seemingly confirmed Apple's rumored invites tool, which has yet to be officially announced by the company. The page says "Apple Invites" will be an iCloud+ feature:Upgrade to iCloud+ to get more storage, plan events with Apple Invites, and have peace of mind with privacy features like iCloud...