Japanese Gaming Firm DeNA to Acquire iPhone Developer Ngmoco for $400 Million

In a sign of the increasing size of the iPhone app business, early App Store success story Ngmoco is set to be acquired by Japanese social gaming firm DeNA for $400 million.
DeNA, the Japanese social game giant, said Tuesday that it would acquire Ngmoco, a Silicon Valley iPhone game developer, for $400 million - one of the largest deals ever involving an iPhone application developer and another sign that the iPhone is fast becoming the hottest game device on the market.
DeNA's pursuit of Ngmoco comes as the Japanese firm seeks to rapidly expand its existing focus, which includes a dominant mobile social gaming platform in its home country, to an international and cross-platform scale.
Though the company is little known outside Japan, DeNA's projected revenue for this year is already on par with estimates for Facebook. DeNA booked sales of about 48 billion yen, or $575 million. Ms. Namba said it was on track to double that figure this fiscal year to more than $1 billion.
DeNA has purchased or invested in several other U.S. gaming firms in recent months, but the deal for Ngmoco marks by far its largest foray into the market.
Ngmoco was one of the initial recipients of money from the high-profile $100 million iFund venture capital pool offered by Kleiner Perkins Caufield & Byers. The company had some early App Store success with the likes of Topple and Rolando, but has since become more focused on social gaming with such titles as its We Rule/We Farm/We City series.
Popular Stories
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors.
Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow.
MacRumors...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
During its WWDC 2025 keynote, Apple said that 13...
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
Subscribe to the MacRumors YouTube channel for more videos.
Heal...
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo.
In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk.
The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services.
Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year.
If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history.
The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...