AT&T Trialling Free 3G MicroCell Offers
Engadget reported over the weekend that some of AT&T's "most valuable customers" have been receiving offers for free
3G MicroCell devices, which recently
went nationwide after being tested in limited geographic areas. The 3G MicroCell taps into a user's home broadband Internet connection, routing voice and data over the customer's own connection to provide enhanced coverage in areas with weak cellular signal. Carrying a $150 list price, the MicroCell can be used with a customer's own cellular plan minutes for no additional charge or customers can purchase additional MicroCell minutes for a monthly fee.
While we've no clue how widespread AT&T's generosity is, or how you might get one, it appears that the company's "most valuable customers" are now receiving free range-boosting femtocells. Today, loyal reader Jason got a old-fashioned paper letter in the mail, offering his iPhone-wielding family a 3G MicroCell with no strings attached.
Speculation has suggested that customers being signaled out by AT&T for the offer are high-value customers with substantial monthly contracts that are nearing expiration. The MicroCell offer could then be considered an enticement to convince those customers to re-commit to AT&T for a new contract term.
AT&T has reportedly claimed that the free MicroCell offers are part of a trial the company is running to test various methods of offering the device. As Engadget notes, "free" is usually a pretty good method, although the company has provided no additional information on how it is selecting customers for the trial offer.
Popular Stories
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices.
With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
