Apple Modifies iOS Developer Terms to Allow Limited Analytics Data Collection

Back in mid-April, Apple updated its developer agreement for iPhone OS (now known as iOS) to ban analytics companies from gathering data from iOS devices being used on their ad networks. The result of the change initially appeared to be a crippling of third-party networks in favor of the company's own iAds platform, as advertisers rely heavily on analytics to assist them in their advertising efforts.
As last week's interview at the D8 conference, Apple CEO Steve Jobs forcefully noted that the change was sparked by analytics company Flurry's publication of data showing devices in use on the Apple campus. Jobs was apparently referring to was January report from Flurry showing approximately 50 tablet-style iPhone devices being used at Apple. Acknowledging the value of analytics data for a number legitimate uses, however, Jobs said that Apple would be willing to revisit the topic of data collection with those companies once Apple had cooled down over the issue, "but it's not today."
MediaMemo now reports that Apple's has again modified the relevant portion of its developer agreement, Section 3.3.9, to at least partially open the door to limited data collection for analytics purposes.
If you compare and contrast with Apple's earlier version, you'll see the message is clear: It's OK to collect user data to help sell ads -- though you will need to get their permission to do so.
There is a catch, however, as Apple's new wording requires that any analytics company receiving data be an "independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent)".
The "independent" qualifier would would seem to prohibit AdMob from receiving such analytics data due to its status as a subsidiary of Google, which is clearly a developer of mobile operating systems. Smaller competitors such as Greystripe and Medialets, however, should be free to obtain analytics data upon receiving appropriate permission.
Popular Stories
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design.
The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads.
As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
iPhone 12 Pro Max: 3,687mAh...
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6.
Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors.
Subscribe to the MacRumors YouTube channel for more videos.
Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...