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Apple Releases New iPhone Ad: 'Commute'

Thursday April 1, 2010 8:35 AM PDT by Eric Slivka

Apple yesterday released a new iPhone commercial entitled 'Commute' and has posted it to the company's iPhone ad gallery. Like other recent ads, 'Commute' features three App Store applications in the context of a situational narrative, showing how one might use the iPhone during his or her daily commute .

- MassTransit ($3.99)
- Here, File File! ($9.99)
- WSJ - The Wall Street Journal (Free)

The commercial also quietly shows off the iPhone's ability to use voice and data simultaneously, as the narrator switches from a phone call to Here, File File! in order to look up information requested by a colleague. The feature was the focus of Apple's 'On Hold' commercial released in February and has also been mentioned in some of AT&T's recent advertising, as Verizon's 3G network can not handle voice and data simultaneously.

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