The Wait for New MacBook Pros Continues, More Best Buy SKUs Found
Earlier this week, we noted that an image had been posted to our forums purportedly showing Best Buy's internal inventory system listing three unknown Apple products described only as "Dummy SKUs" and serving as placeholders for expected future products. While screenshots from Best Buy's systems have generally been unreliable, one such posting last year did turn out to presage the release of an updated MacBook, so we do tend to make note of these occurrences.
AppleInsider today publishes a detail page for one of the entries shown in our previously-published screenshot, showing an "In Stock Date" of March 14th for the unknown product. No other significant information beyond that already visible in the earlier screenshot can be seen on the new image.
For comparison purposes, last year's screenshot showed a valid UPC code and model number for the unreleased MacBook, data not included on the new screenshot and therefore resulting in significantly less confidence that Best Buy possess specific knowledge of a new Apple release. Also notable is that last year's screenshot listed an "In Stock Date" of May 31st, 2009 when the update was actually released on May 27th. Whether Best Buy had simply been guessing at a release date or if it was simply scheduled to receive its first shipments a few days after Apple's release is unknown.
Gizmodo today also publishes a screenshot from the inventory system at a Canadian Best Buy showing a slew of dummy SKUs for unidentified Apple products. The source also notes that he saw "fully-speced high end iMacs in inventory that were not in stores yet," but it is unclear exactly what the source might be referring to.
Regardless of whether the screenshots reflect actual knowledge on the part of Best Buy of Apple's product release plans, an update to Apple's MacBook Pro line is
widely expected in the near future. Apple is expected to adopt Intel's new
mobile processors for its next refresh, and apparent
benchmarking data for one such model appeared online in recent weeks, further stoking anticipation of a revision.
Popular Stories
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices.
With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
