Yesterday, a poster in our forums claiming to be a Best Buy employee reported that the company's internal inventory system had been updated to show that all MacBook Pro models had been "deleted", preventing Best Buy stores from ordering any new units of the existing models. Earlier today, the poster followed up with additional information in the form of screenshots of the inventory system showing the "deleted" status for Apple's current entry-level 13-inch and 15-inch MacBook Pro models.
Best Buy inventory system entry for current low-end 13" MacBook Pro
Best Buy inventory system entry for current low-end 15" MacBook Pro
We have heard some whispers that Apple may be planning to introduce new MacBook Pro models tomorrow, coinciding with the Macworld Expo despite the lack of an Apple presence at the event. Late last week, an entry for an unreleased MacBook Pro model based on a new Intel Core i7 processor appeared in Geekbench's online benchmarking database.
Best Buy inventory screens are relatively frequent sources of rumors of imminent product updates, and they typically generate a significant amount of interest and discussion. We have been told in the past, however, that the company frequently makes changes to its inventory system in anticipation of future announcements without any official knowledge from Apple. This is not always the case, however, as an unidentified "mobile computing" device that appeared in Best Buy's system last May did turn out to be a revised MacBook that was released two days later.
Update: Another Best Buy source has informed MacRumors that the Apple notebooks appeared in the inventory system of the store in question as "deleted" simply because the location does not carry Apple computers in-store. Other Best Buy locations continue to be able to order new stocks of Apple notebooks, although an update to the company's MacBook Pro line is still expected in the relatively near future.
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Tuesday February 18, 2025 12:02 pm PST by Joe Rossignol
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Thursday February 20, 2025 5:06 am PST by Tim Hardwick
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Wednesday February 19, 2025 11:38 am PST by Juli Clover
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e.
The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16.
Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Tuesday February 18, 2025 8:46 pm PST by Joe Rossignol
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location.
Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017.
Apple confirmed that affected employees will continue to work for the...
