Magazine Industry Already Preparing for Possible Apple Tablet
Ad Age reports that the print industry is not sitting idly by while it becomes increasingly obvious that Apple is planning to enter the tablet market. In fact, these traditional publishers are worried that Apple may quickly dominate the industry in the same way they dominated the music industry with iTunes and the iPod.
As a result, publishers are discussing the creation of an industry-wide digital storefront to allow customers to purchase digital content and subscriptions in an effort to bypass whatever solution Apple might provide.
It's true that magazine and newspaper publishers are eager to sell digital editions tailored for the tablet and other devices -- but they're just as determined to prevent Apple from getting between them and their readers along the way.
These concerns don't appear to be unfounded, as reports have described Apple's plans as "redefining" print media. Sources within The New York Times claim that Apple has already approached the newspaper regarding plans to distribute its content on a "new device".
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