Analyst: Apple Likely to Sell 5 Million Copies of Snow Leopard This Quarter
In a note to clients released this morning, Piper Jaffray research analyst Gene Munster estimated that Apple will sell approximately 5 million copies of OS X Snow Leopard during the remainder of this quarter. Apple announced earlier this morning that the new version of the company's operating system will go on sale this Friday, August 28th.
Munster calculates an average selling price for Snow Leopard of $22, considering the product mix of Leopard upgrades ($29) and "Up-to-Date" purchases for those who have purchased a new Mac since June 8th ($9.95), yielding approximately $110 million in gross revenue for the quarter and about $66 million in net profit based on an estimated 60% profit margin. That result would add approximately $0.05 per share to Apple's earnings for the quarter, although Munster believes that that contribution is already factored into analyst's estimates for the quarter, as pricing and the estimated release date have been known for some time now.
Munster also sees OS X Snow Leopard as relatively minor upgrade, but one which that will allow Apple to position it as a value-priced upgrade for existing users and cutting-edge technology for new users against the "antiquated technology" of Windows users stuck on XP and Vista who are beginning to think about the upgrade path for Windows 7.
Apple sold two million copies of Mac OS X Leopard during its launch weekend in October 2007.
Popular Stories
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer.
The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Specifically,...
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today.
Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026.
Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that ...
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8.
Subscribe to The MacRumors Show YouTube channel for more videos
The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
