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Apple Shoots Commercial for Unreleased Product?

Wednesday August 12, 2009 7:51 AM PDT by Eric Slivka

The Sierra Sun reports (via 9 to 5 Mac) that Apple yesterday shot an advertisement for an unreleased product at Jax at the Tracks, a recently-opened 1940s-style diner in Truckee, California near Lake Tahoe.

Apple computers worked on an advertisement at Jax on the Tracks Tuesday afternoon, but because the product they were advertising hadn't been released, members of the group didn't release any information, or allow any photographs.

The brief story provides few other details, noting only that the restaurant was found by a location scout looking to portray a "hip and cool spot for the 20-something crowd".

Top Rated Comments

TheSlush

201 months ago

Hip, cool spot for the 20-something crowd = 1940s-style diner???

Golly, these cats sure are square! I mean, gee, you can't have a sock hop at a diner!!

Score: 1 Votes (Like | Disagree)

Read All Comments

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