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Sprint Directly Targeting iPhone and AT&T in New Palm Pre Ad

Friday June 26, 2009 9:44 AM PDT by Eric Slivka

PreThinking points out a new print ad posted to Sprint's Facebook page that directly targets iPhone customers on AT&T whose original two-year contracts are just now expiring.

The ad touts the Pre's ability to run multiple applications at the same time and Sprint's claim that users can save $1200 over two years by switching from AT&T. The $1200 savings is based on Sprint's $99.99/month unlimited "Simply Everything" plan when compared to AT&T's total charge of $149.99/month for unlimited calling ($99.99), data ($30.00), and text messaging ($20.00).

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