Apple Makes Changes to 'One to One' Program

Apple today deployed a series of changes to its 'One to One' program that provides personalized setup and training for Mac users. The $99/year program is now available only to users who have purchased a Mac directly from an Apple sales channel (retail store, online or phone), and is only available at the time of machine purchase. Memberships may be renewed twice for a total of three years of membership.

'One to One' offers initial setup for new Mac purchases, allowing customers to drop off their old machine (Mac or PC) and have Apple technicians transfer data, install software, and prepare their new Mac for use. The program also offers three basic options for training on the Mac: one-hour Personal Training Sessions in a one-on-one setting, Workshops in small group settings, and personalized web-based training.

If you prefer to learn face-to-face, Personal Training Sessions offer an uninterrupted hour with a Trainer. As experts in all things Apple, Trainers provide guidance, support, and creative inspiration. If you prefer a small group setting, exclusive One to One Workshops are a unique opportunity for you and a few other members to work with a Trainer on special interest topics.

You can also learn from anywhere, on your own schedule, using your One to One web page. Your personalized One to One page lets you access hundreds of tutorials, schedule and manage your appointments, and explore projects created by other members.

Finally, 'One to One' offers three-hour "Projects" blocks in which users can bring their own projects to an Apple Store and receive help as needed from Apple trainers.