Apple has posted three new iPhone commercials to their site. The three commercials illustrate the use of the App Store to download apps directly to the iPhone using different examples.

- 'Lonely Planet': demonstrates downloading Lonely Planet's Mandarin Mobile Phrasebook [App Store] in order to learn how to ask for a restaurant recommendation.
- 'Cro Mag': demonstrates downloading Pangea Software's Cro-Mag Rally [App Store] and the use of the iPhone as a steering wheel for game control.
- 'Vicinity': demonstrates downloading ActiveGuru's Vicinity [App Store] in order to find a nearby caf and view its location on a map with directions.

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