Apple 1Q 2008 Results: Record $1.58 Billion Profit

Apple posted revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share during the 1Q 2008 (ending December 29th). These results compare to revenue of $7.1 billion and net quarterly profit of $1 billion, or $1.14 per diluted share, in the year-ago quarter. Gross margin was 34.7 percent, up from 31.2 percent in the year-ago quarter. International sales accounted for 45 percent of the quarters revenue.

Other notes:
- 2,319,000 Macs shipped (44% unit growth and 47% revenue growth)
- 22,121,000 iPods shipped (5% unit growth and 17% revenue growth)
- 2,315,000 iPhone sales

"We're thrilled to report our best quarter ever, with the highest revenue and earnings in Apple's history," said Steve Jobs, Apple's CEO. "We have an incredibly strong new product pipeline for 2008, starting with MacBook Air, Mac Pro and iTunes Movie Rentals in the first two weeks."

"Apple's revenue grew 35 percent year-over-year to $9.6 billion, an increase of almost $2.5 billion over the previous December quarters record-breaking results," said Peter Oppenheimer, Apple's CFO. "Our strong results produced cash flow from operations of over $2.7 billion during the quarter, yielding an ending cash balance of over $18.4 billion. Looking ahead to the second quarter of fiscal 2008, we expect revenue of about $6.8 billion and earnings per diluted share of about $.94."

The 2nd quarter expectations, however, fall short of analyst projects. We have posted notes of interest from the conference call:Conference Call Notes

- Highest Revenue ever. Record Mac, iPod and iPhone sales. Strong demand for software.
- Mac: 47% of quarterly revenue. 44% year-over-year growth. 2.5x the general market growth
- iMac sales remain robust. 53% year-over-year growth
- 38% portable year-over-year growth
- Successful launch of Leopard. "Terrific" response.
- Sold over 22 million iPods.
- New type of iPod: iPod Touch. Potential to grow the iPod from just music/video player to first mainstream wifi-platform running applications.
- iPod Touch responsible for overall increase in average sales price.
- iPod Touch software upgrade last week (at macworld)
- iPod U.S. share for MP3 players is consistent with year ago quarter.
- In International, gaining marketshare in virtually all European and Asian countries.
- Over 2.3 million iPhones sold in quarter.
- Apple Retail Stores. Revenue was 1.7 billion. 53% year-over-year growth.
- 3rd store in Manhattan. Great start. entire floor to genius bar/personal training/pro lab
- Over 50% of customers buying Macs in stores were new to Mac.
- 38.4 million visitors in the retail stores during the quarter
- Cash balance increased to over $18.4 billion.
- Looking ahead to next quarter. Targeting $6.8 billion in revenue. Gross margins of 32%. Lower margins due to 1) sequential decline is software sales (as Leopard and iWork sales slow) 2) lower revenue due to seasonality.
- Enthusiastic about announcements at Macworld. Very confident in our product line outlook for 2008.

Q/A Highlights:

- Confident hitting 10 million iPhone sales goal by 2008
- Sees iPod Touch as a new Wifi mobile platform

Q: Any cannibalization of iPod sales from iPhone?
A: Not seen in Europe, and difficult to say in U.S.

Q: Use of cash for stock buyback program?
A: These possibilities are discussed, but preference to maintain strong balance sheet for strategic investments or acquisitions.

- Very confident in our business, strategy, and products. Very confident about what's coming in the product line. Couldn't be more proud of the Apple team. We give guidance that we have reasonable confidence in achieving.

Q: MacBook Air. Do you think that will be incremental or cannibalize exhisting lines.
A: MacBook Air orders have been very strong but too early to tell regarding cannibalization.

Q: Mac Channels such as Best Buy
A: About 286 stores in Best Buy. Thrilled with results. Added to the Mac momentum. Will be expanded further to 600 over the next 6 months.

Q: iTunes Rentals goals? Drive hardware sales or profit by itself?
A: We think customers are going to love it, but we'll have to see. Goal for iTunes store has been to run it above break-even and use it to drive hardware sales.

Q: Regarding MacBook Air market?
A: The MacBook Air will appeal to travelers, professors, all different kind of people who want to access a computer very quickly where ever they are. Competitively priced. Great new product. Orders are very strong.

- 19% of the Mac OS X installed base is enjoying Leopard

Q: Question about Revenue sharing on iPhone. France selling unlocked iPhone.
A: We aren't discussing terms of agreements with carriers.

- Still planning on launching iPhone in Asia and additional European companies in 2008.

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...