Apple 1Q 2008 Results: Record $1.58 Billion Profit

Apple posted revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share during the 1Q 2008 (ending December 29th). These results compare to revenue of $7.1 billion and net quarterly profit of $1 billion, or $1.14 per diluted share, in the year-ago quarter. Gross margin was 34.7 percent, up from 31.2 percent in the year-ago quarter. International sales accounted for 45 percent of the quarters revenue.

Other notes:
- 2,319,000 Macs shipped (44% unit growth and 47% revenue growth)
- 22,121,000 iPods shipped (5% unit growth and 17% revenue growth)
- 2,315,000 iPhone sales

"We're thrilled to report our best quarter ever, with the highest revenue and earnings in Apple's history," said Steve Jobs, Apple's CEO. "We have an incredibly strong new product pipeline for 2008, starting with MacBook Air, Mac Pro and iTunes Movie Rentals in the first two weeks."

"Apple's revenue grew 35 percent year-over-year to $9.6 billion, an increase of almost $2.5 billion over the previous December quarters record-breaking results," said Peter Oppenheimer, Apple's CFO. "Our strong results produced cash flow from operations of over $2.7 billion during the quarter, yielding an ending cash balance of over $18.4 billion. Looking ahead to the second quarter of fiscal 2008, we expect revenue of about $6.8 billion and earnings per diluted share of about $.94."

The 2nd quarter expectations, however, fall short of analyst projects. We have posted notes of interest from the conference call:Conference Call Notes

- Highest Revenue ever. Record Mac, iPod and iPhone sales. Strong demand for software.
- Mac: 47% of quarterly revenue. 44% year-over-year growth. 2.5x the general market growth
- iMac sales remain robust. 53% year-over-year growth
- 38% portable year-over-year growth
- Successful launch of Leopard. "Terrific" response.
- Sold over 22 million iPods.
- New type of iPod: iPod Touch. Potential to grow the iPod from just music/video player to first mainstream wifi-platform running applications.
- iPod Touch responsible for overall increase in average sales price.
- iPod Touch software upgrade last week (at macworld)
- iPod U.S. share for MP3 players is consistent with year ago quarter.
- In International, gaining marketshare in virtually all European and Asian countries.
- Over 2.3 million iPhones sold in quarter.
- Apple Retail Stores. Revenue was 1.7 billion. 53% year-over-year growth.
- 3rd store in Manhattan. Great start. entire floor to genius bar/personal training/pro lab
- Over 50% of customers buying Macs in stores were new to Mac.
- 38.4 million visitors in the retail stores during the quarter
- Cash balance increased to over $18.4 billion.
- Looking ahead to next quarter. Targeting $6.8 billion in revenue. Gross margins of 32%. Lower margins due to 1) sequential decline is software sales (as Leopard and iWork sales slow) 2) lower revenue due to seasonality.
- Enthusiastic about announcements at Macworld. Very confident in our product line outlook for 2008.

Q/A Highlights:

- Confident hitting 10 million iPhone sales goal by 2008
- Sees iPod Touch as a new Wifi mobile platform

Q: Any cannibalization of iPod sales from iPhone?
A: Not seen in Europe, and difficult to say in U.S.

Q: Use of cash for stock buyback program?
A: These possibilities are discussed, but preference to maintain strong balance sheet for strategic investments or acquisitions.

- Very confident in our business, strategy, and products. Very confident about what's coming in the product line. Couldn't be more proud of the Apple team. We give guidance that we have reasonable confidence in achieving.

Q: MacBook Air. Do you think that will be incremental or cannibalize exhisting lines.
A: MacBook Air orders have been very strong but too early to tell regarding cannibalization.

Q: Mac Channels such as Best Buy
A: About 286 stores in Best Buy. Thrilled with results. Added to the Mac momentum. Will be expanded further to 600 over the next 6 months.

Q: iTunes Rentals goals? Drive hardware sales or profit by itself?
A: We think customers are going to love it, but we'll have to see. Goal for iTunes store has been to run it above break-even and use it to drive hardware sales.

Q: Regarding MacBook Air market?
A: The MacBook Air will appeal to travelers, professors, all different kind of people who want to access a computer very quickly where ever they are. Competitively priced. Great new product. Orders are very strong.

- 19% of the Mac OS X installed base is enjoying Leopard

Q: Question about Revenue sharing on iPhone. France selling unlocked iPhone.
A: We aren't discussing terms of agreements with carriers.

- Still planning on launching iPhone in Asia and additional European companies in 2008.

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...